From the runway to social media, these fashion icons are changing how people view cannabis culture. This piece introduces you to six different fashion icons who mix style with advocacy, pushing to get marijuana legalized and destigmatized.
It’s not legal everywhere yet, and some fashion icons are making a statement. They’re mixing cannabis into their brands, lifestyles, and creative work. By doing this, they’re breaking down old stereotypes and pushing for social justice. They’re also addressing systemic inequities rooted in cannabis criminalization. See how six fashion superstars, and one autoflowring startup, are shaking things up.
A Pioneer in Marijuana Innovation
The fashion world is really getting into marijuana for its cool vibe. It’s all about collaboration. Startup companies are playing a big part in this trend too. Fast Buds, which is a cannabis seed bank with over a decade of experience, are known for their autoflowering genetics. Their strains pack a punch and you can buy their specialty marijuana seeds online. Their THC levels have broken records and put U.S. genetics on the world’s stage.
They produce some top-notch marijuana but the challenge is in changing how people see it. Cannabis has become pretty classy and refined. It might even be more of a lifestyle choice than most people think. Plus, it totally fits in with the fashion industry. Both are about pushing limits and coming up with cool new ideas. They really make a statement.
1. Rihanna: Using Bold Aesthetics to Normalize Cannabis
Rihanna has never resisted expression. Her social media feeds often feature cannabis as part of a balanced creative life. A possible cannabis line was trademarked by her in 2022 as “Fenty Weed.” Details were scarce but her 2019 Savage X Fenty Show gave a glimpse of her vision. Modeling cannabis-leaf motifs combined sensuality with plant symbolism. This bold move made cannabis look normal.
You may know of her brand names already. Fenty Beauty and Savage X Fenty are totally in line with cannabis culture. Collaborations with streetwear giants Stussy and Dior often have laid-back California vibes. These partnerships reference cannabis as a drug of relaxation and creativity. Rihanna is going beyond aesthetics in her quest to make cannabis mainstream.
2. Virgil Abloh: High Fashion and Social Justice
Virgil Abloh was a real trailblazer, way more than just a designer. He saw cannabis not only as a way to boost creativity but also as an important social issue. Abloh wasn’t afraid to speak out about the unfairness in how cannabis laws hit different racial groups. He released limited-edition cannabis accessories in 2020 with Canopy Growth. They challenged stereotypes and mixed high fashion with cannabis culture.
Abloh used countercultures like hip-hop and skateboarding – communities deeply involved in cannabis. Her 2019 Green Room installation at Art Basel Miami featured cannabis-leaf prints and the plant’s cultural impact. Abloh gave streetwear an intellectual depth as the artistic director of Louis Vuitton and the founder of Off-White. His legacy informs conversations about cannabis and equity today.
3. Adrianne Ho: Cannabis and Wellness
Adrianne Ho is a model, wellness influencer and cannabis advocate. She believes cannabis can aid in recovery and mental clarity as part of a holistic lifestyle. For the mindful consumption campaign, Ho is collaborating with Canadian cannabis company Auxly. Her approach fits her fitness persona and makes cannabis accessible to a healthful crowd.
Ho’s partnerships with Supreme and Nike combine streetwear with wellness. She also designed elevated loungewear with weed motifs for Sundae School in 2021. Ho’s work presents cannabis in relation to an active, stylish life. What it means to be a cannabis advocate in fashion is changing.
4. Wiz Khalifa: A Cannabis Icon in Streetwear
Wiz Khalifa represents the cannabis culture. He founded Khalifa Kush (KK), a premium strain available only in legal markets. Khalifa testified before Pennsylvania’s legislature about legalization and its economic and social justice benefits. His Taylor Gang Entertainment produces events like “Khalifa Kush Fest.”
Also influential is his fashion. Streetwear with weed references like “KK” logos and leaf prints is available from Taylor Gang Clothing. Collaborations with Alphalete and Huf fuse hip-hop with stoner culture. Red carpet looks usually have big patterns and loose cuts that channel the “chill” attitude of cannabis. He proves that cannabis can be fashionable.
5. Pharrell Williams: Luxury Meets Sustainability
The pioneering Pharrell Williams combines cannabis with luxury and sustainability. She founded Gourmet Hemp – premium cannabis accessories like grinders and storage solutions. Pharrell says he uses it for creativity and supports Black-owned cannabis businesses. And he promotes hemp legalization for fashion.
He uses psychedelic graphics and space themes in his Billionaire Boys Club and Ice Cream brands, which reference cannabis culture. His often eco-friendly collaborations with Adidas and Chanel often use materials derived from hemp. For sustainable fashion tied to cannabis, Pharrell’s HU NMD sneakers with Adidas have a hemp fiber version. He writes about style that combines advocacy and innovation.
Champions for Cannabis
These six fashion icons are making waves. They’re changing how people see cannabis with brands and advocacy. For them, creativity, wellness and social justice are the goals of using the plant. Such influencers should gain more clout as cannabis becomes more accepted. It’ll be fun to watch how this cultural shift plays out, and the role fashion has in it all.
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