Pitti Uomo Joins Forces With Angel for Fashion to Spotlight Ukrainian Designers at Its Prestigious Event
Pitti Uomo, renowned for the events influential role in the fashion industry, will proudly extend its solidarity with Ukraine by reserving Angel For Fashion a coveted booth at its 108th edition.
This unique trade fair, held in the heart of exquisite Florence, will provide a global stage for three exceptional Ukrainian brands, showcasing their innovative designs to their elite visitors from around the world.
Angel For Fashion, launched in April 2022 at the onset of the war in Ukraine, has become an alliance for the country’s premier fashion designers. It inspired brands to reopen, rebuild, and reach global markets just thirty days into the war. Founded by industry veteran Jen Sidary, who began working in Ukraine in 2020, the platform is dedicated to championing independent Ukrainian designers and connecting them with international markets. This newest collaboration with Pitti Uomo underscores Angel For Fashion’s unwavering commitment to elevating Ukrainian talent on the world stage, even in the face of extraordinary challenges. Anya Vasylenko, the VP of Sales since 2023, has played a pivotal role in expanding the platform’s reach and impact to retail stores around the globe. The website now sells Ukrainian fashion to six continents, fortyfive countries, and over two hundred cities worldwide.
GUDU founded by the incredibly talented Lasha Mdinaradze, who moved from Tbilisi, Georgia relocating to Kyiv, Ukraine in 2016, the brand is a celebration of bold, avant-garde fashion. GUDU’s designs are nothing short of breathtaking so think sleek, innovative silhouettes with a sexy, edgy vibe that makes a statement wherever you go. Each piece showcases Lasha’s mastery in blending contemporary aesthetics with a touch of timeless elegance. Lasha Mdinaradze said, “Moving to Ukraine from Georgia was a defining moment for me. The resilience and spirit of freedom here inspire every piece I create. Standing up for democracy in both Georgia and Ukraine is at the core of my work, and I hope that passion resonates through my designs.” The best part, Lasha GUDU will be attending Pitti Uomo for press interviews on Wednesday, June 18th, bringing that magnetic energy and passion for Ukrainian fashion right to the forefront. His creations are truly on another level, making waves and turning heads everywhere.
One of the standout brands showcased at the Pitti Uomo booth is GUNIA Project, founded by the co-founders Natalia Kamenska and Maria Gavryliuk. This dynamic pair has built their brand around the rich heritage of Ukrainian craftsmanship, offering an exquisite range of apparel, ceramics, jewelry, and accessories. Every piece is handcrafted in Ukraine, embodying the country’s artistic legacy and modern vision. Having launched just six years ago in 2019, GUNIA Project has quickly become a rising star, gaining international acclaim for its unique blend of tradition and contemporary elegance. Natalia Kamenska will be attending the booth in person, traveling to Florence, Italy, understanding the importance of Pitti Uomo so she can conduct press interviews and meet the elite visitors there on Thursday, June 19th.
“Working with artisans is at the heart of what we do. These are people who carry knowledge through their hands, through practice and lived experience. Today, many unique techniques risk disappearing entirely with the last generation of masters. We see our mission as reviving these forgotten crafts and making them visible to the world,” Natalia Kamenska, co-founder of GUNIA Project says.
THEO is a standout brand known for its bold, unisex apparel that blurs the lines of traditional fashion. With an aesthetic that effortlessly merges edgy and timeless designs, THEO has carved out a unique niche in the fashion world. The brand’s collection features incredible denim pieces and remarkable outerwear that cater to a wide range of styles and identities.
Behind this innovative label is the visionary designer, Teodor Dekan who continues to live and work in Kyiv. His unwavering dedication to his craft is evident in every meticulously crafted piece. Although he can’t attend the Pitti Uomo event due to travel restrictions for men in Ukraine, his presence is profoundly felt through his collection, which embodies artistic brilliance and a powerful spirit.
Pitti Uomo opens on June 17th and runs through June 20th. Be sure to visit the Angel for Fashion Booth A/5 on the top floor at the Central Pavillion in the Futuro Maschile Section and experience the collections of Ukrainian designers GUDU, Gunia Project, and THEO. Visitors will find men’s, women’s, and unisex styles to the intricate handmade ceramics, accessories, handbags, and jewelry from Gunia Project, there is truly something special for everyone. Explore these talented Ukrainian creators as your presence makes a powerful difference for Ukraine’s vibrant fashion scene.
Save the Dates:
June 17th – 20th, 2025
Pitti Uomo V.le Filippo Strozzi, 1, Florence, Italy
Booth: A/5 Top Floor, Central Pavillion, Futuro Maschile Section
By Appointment Only:
June 27th – July 1st, 2025
134 Rue d’Aboukir
Paris, France 75002
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