Tf you’ve visited Georgia more than once, you must’ve noticed how the country keeps handing you more to do with each new visit.
You arrive for the wine and the balconied streets of the old town, maybe a soak in the sulphur baths and somewhere along the way the trip outgrows the plan you made for it. A long lunch that turns into a longer afternoon. New things keep opening, while the older ones lose none of their pull. Not all destinations manage that, and it’s a fair part of why so many people who visit Georgia return home having fallen in love – the country tends to deliver more than they expect.
Though, it would be fair to point out that retail, specifically, hasn’t really been a big part of Georgian tourism talk. That’s about to change.
One of those reasons sits twenty-five minutes east of the centre, just off the Kakheti Highway: Tbilisi Outlet Village. It aims to attract two fairly different types of visitor at once – the tourist still weighing up what to do in Tbilisi, and the locals who are just looking to enjoy a day off.
And it’s a first in a way that’s easy to undersell. It’s not just the first outlet village in Georgia 0 it’s the first anywhere in the Caucasus. It opened at the end of 2025 on a model Europeans have perfected over the years, the same one behind Bicester Village outside London and La Vallée near Paris. So, no more sterile mall corridors. The shops line open-air streets, each brand in its own storefront, and you set your own pace.
The setting is a big reason the place is worth the visit, even if you’ve already had your fill of similar shopping experience. L35, the Spanish architecture studio, worked with the Georgian architect Dodoshka Chubinidze to make the space look truly unique, lifting a lot of design ideas from Old Tbilisi architecture, from the brickwork to the street lamps. So it reads more like a small historic quarter than a shopping centre with a roof on. Cafés and terraces are folded in between the shops, so you can easily grab a coffee and a bite while exploring. If you are mapping out places to visit in Georgia and want an easygoing stop to pair with the city’s classic sights, this is the one certainly worth slotting in your list of places to visit in Tbilisi.
The offer is nothing to sneeze at either. More than 40 international brands have a storefront here, among them Tommy Hilfiger, Calvin Klein, Nike, Adidas, Lacoste, Guess, Furla, Levi’s, and a good many besides. Prices run thirty to seventy percent below retail, and unlike the sale-week model most shoppers are used to, those sales hold through the year. There are also Georgian labels stocked alongside the global names, for people who want to pick up a local souvenir or two before flying home.
If the idea of spending an afternoon in Tbilisi Outlet Village seems appealing, it’s worth keeping a few details in mind. It is open every day, Monday to Sunday, from 11:00 to 21:00, on the Kakheti Highway (E60), with a free car park and chargers for anyone who arrives by EV. Driving out is the easiest way to do it, and a taxi from the centre takes very little time once rush hour clears.
