Gabrielle Kynoch is a writer/researcher based in North London. With first-class degree in Fashion Promotion, she covers everything from fashion shows to political interviews. Follow her on Instagram @gabriellekynoch.

Tata Naka London Fashion Week SS18

For Tata Naka’s SS18 London Fashion Week collection, the design duo Tamara and Natasha Surguladze created a nostalgic collection influenced by classic 1940s and 1950s style, making for a flirty tribute to American cruise wear.

Displayed on the top floor of the National Portrait Gallery in London, the demure models were poised in front of great pieces of art –- seeming to recreate the poses of the painted subjects. Busy sundresses, skirted board shorts, and tailored jumpsuits we the chosen styles at Tata Naka, capturing the summer theme.

Tata Naka: London Fashion Week SS18

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The colour spectrum was muted and retro, as though providing the viewer with rose-tinted glasses. Saffron, sage, aubergine and powdered pink created a soft femininity. Inspired by American photographers Frances McLaughlin and Louise Dahl-Wolfe, the softness of their images were reflected in the delicate colours of the collection.

For the silhouettes, the designers have also taken inspiration from Claire McCadell’s “American Sportswear.” A line of clothes that are decadent yet easy to move in is at the core of Tata Naka’s collection. Hemlines that flowed from the tight waistline down to the knees enforced the pure romantic femininity, while the plunging v-necks and bare shoulders added a modern touch.

A line of clothes that are decadent yet easy to move in

Tata Naka’s SS18 collection is a tribute to a hot summer romance, designed with nostalgic femininity yet designed with the movement for the modern day woman.

Sandals were provided by Capri Touch.


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London Fashion Week

With love,