What defines true style in 2022/2023? The new season emphasizes natural beauty, individuality, and a return to timeless elegance.
Fashion weeks around the world have shown that effortless sophistication and personal expression are becoming the main sources of inspiration for stylists and designers, notes Ivan Teteryuk — a stylist with 20 years of experience who regularly works at fashion weeks.
Trends 2022/2023: naturalness, color, and retro touches
The main trend this season is naturalness and texture. Loose waves, relaxed braids, and messy buns reflect the idea of “everyday chic”—beauty without extra effort.
Color is also coming to the forefront. Natural shades that enhance skin and eye color are in fashion, using techniques such as highlighting, balayage, and shatush to add depth and lightness. At the same time, bright experiments are welcomed—as long as they harmonize with your individuality.
Of course, retro is making a comeback—the elegance of the 20s, 60s, and 80s is gaining popularity again. This refers to smooth waves, high backcombs, and voluminous curls. They are what bring chic and glamour to looks again.
Remember, for example, Brigitte Bardot’s 60s hairstyle—its volume and slight messiness is fashionable again. For lovers of modern style, geometry and minimalism will suit well: clean lines, graphic haircuts, and concise styles.
Haute Couture Hairstyle: Creating Looks for the Red Carpet
A hairstyle can be a work of art — especially if it perfectly matches the dress, makeup, accessories, and personality. According to Teteryuk, individuality is key: the look should reflect both outer beauty and inner character. Copying celebrity styles rarely leads to success — adaptation and creativity are far more important. The red carpet has always been a platform for bold choices. For example, sleek low buns worn by Audrey Hepburn and Grace Kelly, or voluminous curls like Marilyn Monroe’s, remain timeless, but they can be reinterpreted in new ways, giving them a modern twist. And finally, technical perfection is essential, where beauty requires flawless execution using quality styling and holding products.
Special care: secrets for shiny hair on special occasions
Healthy, well-prepared hair is the foundation of any elegant look. Ivan Teteryuk emphasizes the importance of proper care before styling: clean hair, heat protection, and volumizing products. Mastering techniques such as teasing, braiding, or creating buns allows limitless creativity. The right styling products — light yet strong-hold — will ensure your hairstyle lasts all evening without losing shape or shine. For example, achieving perfect volume for a retro hairstyle requires proper teasing and quality mousse. You should also choose the right holding products that will firmly maintain the shape without weighing the hair down. For example, using high-quality hairspray will ensure your style stays in place all evening.
Adapting runway trends to everyday life
As Teteryuk notes, runway beauty can inspire changes in real life. You don’t need to exactly recreate complex looks — instead, incorporate individual elements of a trend into your everyday style. A simple braid with a decorative clip or a sleek bun with a scarf can add fashion-level elegance to ordinary days. Ultimately, beauty starts with confidence, Ivan Teteryuk insists. Whether it’s a complicated red carpet look or a simple everyday style, the most important thing is to feel natural and comfortable in your style.
##
