Prototypes Series06 Paris Fashion Week

The design collective, as ever guided by the principles of upcycling and repurposing, makes their newest collection an honest ode to football in the midst of the gentrification of the unifying sport in working class Britain.

Qualities and rooting in local communities have been pushed to the fringes. Without dwelling in nostalgia, Prototypes now brings it back to grass-roots and navigates the entire wardrobe. An authentic understanding of said culture and a close examination of its protagonists provide inspiration for FW2024: figures that are important to the social fabric of any local club — the groundskeeper, the kitman, the coach, the youth — are assessed for their potential. Prototypes shows that it does not need to stop with lazily replicating an aesthetic, appropriated for cultural clout.

 
Prototypes Series06

In line with the brand’s ideological framework, Series06 is constructed from upcycled sportswear like tracksuits or old football shirts. This time around, sportswear can be read as another kind of uniform. One that in commercial use expires and renews seasonally and is therefore available in abundance as material for upcycling.

Series06 is a tribute to football’s communal beginnings, updated with a contemporary sensibility. The campaign is shot at a local club in England with collaborative partner Betsy Johnson. For the upcoming season, Prototypes will sponsor the kits for the club’s new women’s team.

##

Learn More

@prototypes.ch
Paris Fashion Week
Paris Fashion Week schedule

With love,

FWO

Follow Fashion Week Online® on Instagram for exclusive content

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

You may also enjoy ...

One-of-a-Kind Dior Hand Bag on the runway during New York Fashion Week on hiTechMODA Productions Runway

On February 8, 2025 the audience experienced a night of elegance, innovation, and empowerment celebrating not only fashion, but a story of resilience, passion,...

Alvin Valley, “The King of Pants,” Makes Triumphant 15-Year Catwalk Return at Runway 7’s Sony Hall with ‘The Wellington Girl’ Collection: Trending Fur Accents,...

Fur accents commanded attention on the catwalk during Alvin Valley’s presentation at Runway 7’s NYFW at Sony Hall, exuding luxury and elegance in every...

Shao New York | Fall / Winter 2025 NYFW Runway Show

"1930's Shanghai: Paris of the East, New York of the West" by SHAO New York SHAO New York is pleased to unveil the latest collection...