The design collective, as ever guided by the principles of upcycling and repurposing, makes their newest collection an honest ode to football in the midst of the gentrification of the unifying sport in working class Britain.
Qualities and rooting in local communities have been pushed to the fringes. Without dwelling in nostalgia, Prototypes now brings it back to grass-roots and navigates the entire wardrobe. An authentic understanding of said culture and a close examination of its protagonists provide inspiration for FW2024: figures that are important to the social fabric of any local club — the groundskeeper, the kitman, the coach, the youth — are assessed for their potential. Prototypes shows that it does not need to stop with lazily replicating an aesthetic, appropriated for cultural clout.
Prototypes Series06
In line with the brand’s ideological framework, Series06 is constructed from upcycled sportswear like tracksuits or old football shirts. This time around, sportswear can be read as another kind of uniform. One that in commercial use expires and renews seasonally and is therefore available in abundance as material for upcycling.
Series06 is a tribute to football’s communal beginnings, updated with a contemporary sensibility. The campaign is shot at a local club in England with collaborative partner Betsy Johnson. For the upcoming season, Prototypes will sponsor the kits for the club’s new women’s team.
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With love,
FWO
