The LOOLAYY brand, under the Shangze Group, successfully held its Spring/Summer 2025 show titled “Eternal Charm” at the Classical Building, second floor of the Palais de la Culture in Paris.
The LOOLAYY brand is dedicated to integrating traditional Chinese Eastern aesthetics with international fashion trends, showcasing rich design concepts and cultural connotations.
One of the design inspirations for this season comes from the brilliant charm of Chinese Song Dynasty Jun porcelain. By combining the patterns, glazes, and textures of ceramics with soft fabrics and meticulous craftsmanship, the collection presents a fashionable style that merges classical and modern elements, breaking conventional norms with a stunning flair. Simple yet elegant porcelain elements are incorporated into the garment designs, highlighting the unique artistic essence.
Loolayy
Another source of inspiration for the brand this season features designs inspired by the Nine-Dragon Wall, the Sea Water and Cliff patterns, and dreamy landscape motifs. Utilizing handmade techniques such as shimmering silk thread embroidery, colorful crystal embellishments, and jacquard weaving, the collection expresses the inheritance and promotion of traditional Eastern aesthetics. It embodies the harmonious integration of the classical and modern, showcasing a profound yet understated cultural depth.
The theme of the show, “Eternal Charm,” aims to express the beauty of porcelain and the inheritance of traditional culture, featuring simple yet elegant designs that reflect individuality. Through the garment designs, the brand conveys the philosophy of harmonious coexistence between the classical and the modern, emphasizing deep cultural roots and inner tranquility.
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With love,
FWO
