Laurenelle’s trajectory in 2025 has been one of deliberate expansion—refining its identity, growing its reach, and steadily carving out space in the broader fashion conversation.
Born from the mind of Lauren Dwyer, Laurenelle is a contemporary luxury streetwear label redefining individuality through elevated, custom-tailored and ready-to-wear pieces with a bold, avant-garde edge.
After a promising debut at Luxe Fashion Fest in 2024, Laurenelle returned this season with a sharper point of view and a noticeably more confident presence. Where last year felt like an introduction, this year is starting to feel like they are part of the conversation.
The Laurenell Fall/Winter 2025 collection at NYFW marked a turning point. With a clearer visual language and a more assured sense of materiality, the collection moved between sculptural tailoring and modular outerwear, underscored by subtle technical detailing and layered references to protection, movement, and personal transformation. The garments didn’t shout for attention—they asked to be studied. Materials shifted in light and temperature, seams suggested mobility and contour, and silhouettes hinted at armor without abandoning elegance. The result was a collection that felt neither over-designed nor overly referential. It simply knew what it wanted to say.
That clarity has started to register. During Paris Fashion Week, Chris Lavish stepped out in a black leather Laurenelle two piece—architectural in the shoulder line with signature logo marking. It wasn’t just an outfit, but an exercise in design language: one that blended performance textiles with tailored restraint. Lavish’s appearance always turns heads, but the garments worked with him—precise, intentional, and unmistakably coded.
That same tone carried into the brand’s return to Luxe Fashion Fest this spring, where their work appeared across a range of public figures. NFL wide receiver Rashee Rice layered a boucle jacket over leather tech pants—a look that spoke to Laurenelle’s ongoing dialogue with athletic forms, filtered through a more conceptual lens. YesJulz, never one to shy from impact, paired the brand’s logo’d crop with a cutout satin skirt she cleverly defined as giving “hip cleavage, and needing more of it in her life”.
Photos : Caleb Kiesel
Former NFL player Shaquem Griffin opted for a resort wear ensemble and custom leather pant and pocket tee—while ESPN and MLB correspondent Abby Labar brought a moment of minimalist impact in a sculptural sheer column dress with boundary pushing harness. Each look felt individual, yet collectively they affirmed the brand’s aesthetic: not trend-led, but trend defining, and balancing both the concept of spectacle and subtlety.
Outside of formal runway and red carpet events, Laurenelle has also begun to find its way into fashion’s more elusive spaces—those where visibility and credibility meet. At LaQuan Smith’s exclusive MET Gala after-party,l guests were seen in Laurenelle pieces: cropped jackets with tonal topstitching, layered mesh tops with modular closures, and one particularly striking textural suit that embodied a modern take on dandyism. There was no official press moment, no campaign behind it—just the quiet validation that comes from being chosen by people with taste and options.
Laurenelle has established herself as a designer rooted in the ethos of innovative fashion that is inclusive, creative, empowering, and deeply personal–offering clients not just clothing, but a means of self-expression and connection. Looking ahead, Laurenelle is continuing to build on this steady foundation. A series of intimate summer pop-ups is planned for Miami, where the brand will experiment with space, presentation, and public interaction. The Spring/Summer capsule collection—engineered for high heat, festival days, and constant movement—has been released in strictly limited quantities, (find it while quantities last). Expect adaptable fabrics, experimental closures, and silhouettes that collapse and expand with the body’s rhythm. It’s not about flooding the market—it’s about making each piece count.
Laurenelle isn’t rushing to dominate the moment, nor is the brand trying to meet every audience at once. Its pace is slower, more intentional—and that’s precisely what’s setting it apart. 2025 may not be a breakout year, but it is a defining one. The brand isn’t just getting louder. It’s becoming clearer.
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