Hardeman Spring 2018: London Fashion Week

Walk on the Wild Side: Hardeman London Fashion Week SS18

Represented by EB Consults Worldwide.

If Lou Reed had a label, creating clothes for the cast of Transformer, it would probably look a little like Hardeman.

In the words of the press materials, “Hardeman uses denim to break conventions. The Amsterdam-based brand takes everybody’s favorite clothing piece and transforms it into deconstructed, gender-fluid clothes that couldn’t be further from your trusty 501s.”

This summer, Hardeman took denim to the highway, with a collection that plays on Route 66, that mythical highway that traveled two-thirds of the U.S., from Chicago to Los Angeles, California. Called ROUGE 66, the collection unveiled at London Fashion Week evinced a very focused vision, with a thrift-store chic appeal that calls to mind everything from Bob Dylan to New York punk.

Hardeman uses denim to break conventions

 
Hardeman: London Fashion Week SS18

[portfolio_slideshow id=40639 align=center width=699 click=advance thumbnailsize=40 showcaps=false]
 

“ROUGE 66 represents those who choose their own paths, to move freely upon them. Inspired by the true and the daring, Rouge 66 means to be living life to its fullest.”

Indeed, Hardeman showcased a daring, fun collection. In our current climate of false revolutionaries and play-it-safe rebels, it’s a relief to see a designer who’s not afraid to take a walk on the wild side.

##

Learn More

hardemanonline.com
London Fashion Week

With love,

FWO

Pablo Starr
Pablo Starrhttps://pablostarr.com/
FWO Owner and Editor-in-Chief Pablo Starr is a former SPIN.com-pick musician, screenwriter and author of the novels RNWY: A Space Adventure and Cyberpink (coming to a TV near you). He serves as personal assistant to @OfficialAvaStarr.

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

London Fashion Week Sets its Sight on Fueling UK Economy Once Again

The UK's, and especially London's, fashion industry has long since been one of the 'top four', along with New York, Paris, and Milan. However,...

hiTechMODA Season 14 at New York Fashion Week: Designers Who Defined the Runway

hiTechMODA returned to the Edison Ballroom this September with its 14th season during New York Fashion Week, presenting a lineup of designers that celebrated...

Metamodernist Berlin Performance by Ukrainian Brand DZHUS Turns Into Provocative Campaign

Discover DZHUS’ “ANTICON” phantasmagoria materialised at the one-of-a-kind CONCEPT_11 space. The project speculates on the humanity’s ‘Utopia codes’ generated to program happiness. Deciphering her...