Fashion Week 2.0
Fashion Week Online is proud to introduce (the first stages of) the next evolution of fashion week. Welcome to Fashion Week 2.0
What is Fashion Week 2.0?
Simply put, Fashion Week 2.0 is where fashion week has been going: from ubiquitous “selfies” to interactivity with designers and actual participation at fashion week events.
The “democratization” of fashion week has meant new opportunities for designers and the public — as well as a constant need to fine-tune, reasses and re-evaluate. How does the “exclusivity” of fashion week intersect with the public’s desire to participate and interact?
How does the “exclusivity” of fashion week intersect with the public’s desire to participate and interact?
Fashion Week Online is working to help the industry find new ways of selling items in real time, while creating fun, meaningful interactions between designers, models, trendsetters and fans, as well as connecting fashion fans with one another.
Instagram, Twitter, Facebook and Pinterest are now indelible parts of the way we communicate, share and express. So it’s only natural that a medium such as fashion should be able to leverage these wonderful, visual tools to create exposure for brands while helping audiences feel connected to their favorite designers, fashion icons and celebrities.
Audiences want to feel connected to their favorite designers, fashion icons and celebrities
Stay tuned as we work to help enable the new “Fashion Week 2.0” experience.
– Fashion Week Online
Main Picture: StyleList.com