Tor Spring–Summer 2026, ba&sh unveils “Motel California”, a new summer collection poised between Western spirit and road movie.
An escape into the Californian desert, arms stacked with cascading bracelets and necklaces. Embroidered blouses and belted denim set the tone: lightweight fabrics and soft hues, pink and pale yellow, melting into the landscape. Black is twisted with fringes or cross-stitch embroidery.
The pleasure of the open road.
The mythical Western highway stretches out like an endless ribbon, full of promise. From the first cacti and the first yuccas, freedom emerges. Everything becomes possible again.
Ba&sh
Vintage motels, diners and gas stations become the backdrop of a cinematic dream. Bare legs beneath skirts catching the warm desert breeze, cowboy boots ready to bite into golden dust. Beneath the blazing heat, time seems suspended, dissolving into the contemplation of sunlight reflections filtered through venetian blinds.
At dusk, neon lights tint dreams pink. In the footsteps of Thelma & Louise, in flared jeans, ba&sh women are proud and rebellious, wearing emancipation slung over their shoulder. Head thrown back toward the rising sun, a surge of freedom, optimism and femininity unfolds before the open road ahead.
Launch date: March 2, 2026
Life is ours.
SEASON HIGHLIGHTS
THE JUNE TOTE BAG
A true ba&sh icon, the JUNE TOTE bag — chain-strap shoulder bag, with or without fringes — is cool, supple and versatile. For this new collection, it is reimagined in brown leather and saffron or pink suede
— dawn and sand hues inspired by the desert landscape.
An essential piece that perfectly embodies the spirit of Motel California.
THE PIRAMO PRINT
With Persian influences, the PIRAMO print reveals rich, intricate ornamental motifs evoking precious textiles.
Reworked and modernised in deep green, patinated yellow, luminous ecru or powder pink, each shade tells a new story — both mysterious and light.
Its satin-embossed fabric subtly gleams under the sun’s rays, delicately catching the light.
About ba&sh :
ba&sh was launched in 2003, the brand name is a contraction of the first names of the founders, Barbara Boccara and Sharon Krief, with the support of Dan Arrouas and Vog Group. The women’s wear label is driven by a resolutely positive state of mind, with the desire to support women and offer them joie de vivre, energy and confidence through their creations. A ‘smart fashion’ pioneer, ba&sh is at the forefront of innovation in its sector and in its commitment to social responsibility. The label is represented in over 70 countries, including Europe, China and North America, with more than 320 stores contributing to its continued success. In 2015, L Catterton and Groupe Arnault acquired an entity interest. This resulted in a record level of international expansion supported by multi-directional and digital deployment managed by the executive team, founders Barbara Boccara, Sharon Krief and Dan Arrouas. In 2022, the label exceeds EUR 300 million in revenue. In May 2022, ba&sh attracted investment from French firm HLD alongside existing shareholders and the executive team, to pursue their ambitious growth plans. In June 2024, ba&sh is certified B Corp™ business with an impact assessment score of 98 points.
