London hosted the 7th edition of the UA in UK Fashion Show spotlighting emerging voices in contemporary design.
Held as part of the official programme of London Fashion Week, the event presented collections by Ukrainian designers who continue to create and showcase their work despite the ongoing war and severe challenges at home, including disruptions to electricity and heating. The show was produced by VOLKOVA PR & Talent Agency and UA in UK Community with support of Devonshire Square.
Participating brands included MORANDI, SELERA, Freya Vanadis, FÁBBY, Natti Nattu, NOVITSKA, and menswear label ÁLTA MEN. Staged just days before the fourth anniversary of the full-scale invasion of Ukraine, the evening underscored the resilience and creative strength of the nation’s fashion industry as a powerful embodiment of Ukrainian spirit and identity.
The show opened with a minute of silence in honour of all Ukrainians who have lost their lives during the years of war. Vic Markarova was the host of the show’s backstage chronicles during London Fashion Week. She travelled from Barcelona specially to support Ukrainian designers and bring each conversation to life.
The runway featured womenswear and menswear collections defined by clean silhouettes, modern tailoring, sustainability practices, and upcycling. In a symbolic gesture of solidarity, members of London’s business and influencer community walked the runway alongside professional models.
Among the business leaders and influencers who stepped onto the catwalk was Igor Grohotsky, a two-time Ukrainian football champion and former player of FC Dynamo Kyiv who rose to national prominence after winning Ukrainian national TV show – The Voice. He recently released his English-language album Love Grohotsky in collaboration with UK-based label Latest Records.
Vladyslav Bernyk, business owner of B. Bakery — an entrepreneur and Ukrainian and European champion in ballroom dancing, as well as a father of three. At 30, he is scaling his business in London and Ukraine, the B. Bakery café chain. His charisma and natural confidence create an effect that is hard to resist, both on the dance floor and in negotiations.
Speaking about his presence at the show, he noted:
“It’s a fantastic opportunity to connect. That’s why I’m here and why this is so interesting to me. We’re currently planning to grow beyond a Ukrainian audience and reach an English-speaking one as well, and building connections in the UK is our first and most important step. Сonnections are power.”
Also participating was Aiden London, co-host of The Exitpod and an influencer with an audience of 256K followers, is a well-known interviewer who regularly attends high-profile social events and all red carpets premieres. Reflecting on the evening, he shared:
“It’s honestly one of the most meaningful things we can do right now. These brands are going through a tough time — and it’s not just about the labels themselves, but all the people behind them. I’m truly happy to be here and show my support. It’s an honour to attend, and I would do it again without hesitation.
Even simply being present feels like a small act of support — a way to help by showing up, giving visibility, and amplifying these brands. That really matters, and it can make a genuine difference. I’m so excited to be part of it.”
Also taking part in the show was Mykola Kuzmin, a journalist at The Telegraph covering Ukraine, known for bringing frontline realities to global audiences. He has contributed to major European policy discussions, including co-authoring the influential European Defence Autonomy paper, and is passionate about Ukraine policy, media innovation, and transatlantic security.
This season’s programme featured curated partner activations and guest experiences, including gourmet treats from Kannavi Caviar, jelly shots from YIXO.shots, cake shop Desserd by Irina and coffee from Bear With Me, floral gifts for attendees from Flowerlly UK, and exclusive surprises for ViP guests from brand SISTER’S AROMA and lifestyle influencer Lucy Kao.
The evening also offered high-level networking opportunities connecting leaders from fashion, business, and the creative industries. Guests were welcomed with drinks and music, featuring a DJ set and a live harp performance by Arina Azzarova.
Sponsors of the show included Blossom Beauty Studio and Panacea Clinic London. Media partner: Marie Claire Ukraine.
About designers
MORANDI is a contemporary womenswear brand specialising in business and tailored clothing, founded on precision, restraint and quiet confidence. Architectural tailoring and refined silhouettes define the brand’s aesthetic, where each piece carries meaning and long-term value.
At the core of MORANDI’s approach are natural fabrics and thoughtful construction. Garments are designed to support the body rather than shape it, offering freedom of movement, comfort and an effortless sense of elegance. The brand’s minimalism is understated, revealed through detail and quality of execution.
MORANDI does not follow fast-moving trends. Instead, it offers a considered wardrobe for modern women who value clarity, longevity and inner confidence. Here, elegance is understood as a state of being – calm, composed and deeply personal.
The Selera brand was built on the belief that it should reflect genuine values and a conscious way of life, which is why the team creates garments using leftover fabrics. Selera applies internationally recognised methodologies to track and verify its impact, including LCA, EPD, and IPCC standards.
The founder, Valeriia Semchuk, lives by the same principles embodied in her designs.
FREYA VANADIS is a brand that challenges modern fashion’s habit of hiding feminine beauty. They believe that every woman is the embodiment of beauty and grace.
“Our collections are created to highlight natural charm, reveal elegance, and allow a woman’s inner light to shine. We do not conceal – we accentuate.”
Each piece is a work of art, born from love and meticulous attention to detail.
Elegant silhouettes, delicate accents, and exquisite fabrics: silk, cashmere, lace, natural feathers, Swarovski crystals – all serve the brand’s core philosophy: enhancing the beauty of the female form.
Freya Vanadis is a world of luxury, sensuality, and self-love, confidently expanding onto the global fashion stage.
FABBY is a Ukrainian brand founded in 2024 by designer Anastasiia Portna.
The brand’s DNA is rooted in a gothic-romantic aesthetic, sculptural silhouettes, and timeless design.
Clean lines, dark elegance, and thoughtfully crafted details shape garments that emphasize a woman’s inner strength and magnetism.
FABBY’s Spring collection is inspired by Dracula (1992) – a story of eternal love where passion transcends time. At its core lies a gothic-romantic aesthetic: dramatic, sensual, and timeless.
The imagined narrative unfolds within a French castle – cold stone walls, dimly lit halls, flowing drapery, and a silence filled with emotion. The collection captures this atmosphere: mystical and deeply romantic, where each look feels like a scene from an everlasting love story.
Natti Nattu founded in Kyiv in 2024 by Natalia and Kristina Fedyk. Italian silk, French lace, impeccable tailoring. They work exclusively with premium natural fabrics, designed to embrace the body and enhance its movement.
NOVITSKA is a womenswear brand, where timeless classics and modern femininity are embodied in suits and dresses. They support sustainability and a rational approach to production. All collections are crafted on demand, using only eco-friendly fabrics made of natural fibers. The brand’s first campaign was shot by Stephan Lisowski starring a top-model Kateryna Zub, who participated in campaigns and walked for Chloe, Céline, Alexander McQueen, Jil Sander, Chanel, and Dolce&Gabbana.
ÁLTA is a menswear brand for men with a clear inner compass. They create clothing beyond seasonal trends, focusing on fit, texture, and an inner sense of confidence. This is a style for men who value control, taste, and confidence without display.
The 20 February event brought together more than hundreds of high-profile guests, entrepreneurs, investors, editors, buyers, creative directors, and cultural figures from Europe, Asia, and the Middle East. Among them Big Brother’s stars Sam Ashby and Nancy Nocerino. The showcase continued to serve as a testing ground for international brands entering the UK market and supported designers at the next stage of their professional growth.
Big Brother’s stars Sam Ashby and Nancy Nocerino
