Dreame Technology’s Personal Care Business Unit successfully hosted the “The Age of Dreame Intelligence Silicon Valley Innovation Launch Event” at Stanford University.
As a key milestone for the premium personal care brand’s global market expansion, the event centered on the concept of “intelligent technologies, for luxury personal care”. It showcased Dreame’s robust technological strength and innovative vision in the personal care sector through immersive scenario demonstrations, leaving a distinctive brand mark on Silicon Valley’s tech landscape.
Technology Empowers Aesthetics: Immersive Experiences Redefine the Paradigm of Intelligent Haircare
The highlight of the launch event was a dynamic fashion hair showcase. Models showcased core products while walking the runway, seamlessly integrating technology with styling aesthetics to vividly present product performance. Professional stylists provided customized styling services on-site, allowing attendees to experience the intelligence and efficiency of Dreame’s stylers and hair dryers firsthand, and immerse themselves in the convenient beauty experience enabled by cutting-edge technology.
The event featured two flagship products in the spotlight:
Pilot is a high-performance AI hair dryer equipped with Dreame’s self-developed 150,000 RPM high-speed motor. It pioneers the integration of robotic perception technology and AI algorithms, proactively assessing hair health conditions to deliver tailored care solutions with precision, thus redefining the logic of intelligent haircare. It also features core functions such as one-touch AI mode, intelligent app connectivity, and smart nozzle recognition, along with a smart display, idle detection, and a 600-million negative ion concentration, delivering a truly personalized and professional drying and styling experience.
Aero Straight Pro is an intelligent air straightener with haircare benefits. Based on the innovative Dual Airflow technology, paired with an AI Styling Assistant that can recognize hair type and moisture levels, users can effortlessly while precisely smooth and straighten hair in a single glide with no heat damage.
In addition, the event exhibited a diverse range of products, including buttonless gum-care electric toothbrushes (NB01 and E10S), electric shavers (S9, Swiftblade and T3 series), beauty and body care devices (Nova, Astra and Dreame Chrona), and the Boca haircare serum line. Dreame also announced its concept of offline haircare and beauty specialty stores for the first time, building a full-scenario personal care ecosystem.
Global Resonance: Reshaping the Landscape of the International Personal Care Industry
The Silicon Valley launch has not only attracted visits from top global investors and authoritative media outlets, but also demonstrated Dreame Personal Care’s capability to break the industry’s inherent cognitive boundaries with differentiated technological advantages and scenario-based experiences. The brand has set a new global benchmark with its core innovation competitiveness, providing a fresh model for premium personal care brands to deepen their presence in the global market and further consolidating its leading position in the international arena.
Igniting the Future: Deepening Technological R&D to Empower Global Users
The successful conclusion of the Silicon Valley launch event marks a new starting point for Dreame Personal Care’s global journey. Moving forward, Dreame will continue to focus on self-developed high-speed digital motors and AI algorithms as core technologies, deepen R&D in embodied intelligence and scenario-based innovation, and continuously upgrade its full-category product matrix. Adhering to the philosophy of “reconstructing a better life with technology”, Dreame Personal Care will further expand its global market footprint, offering more intelligent and healthy personal care experiences to users worldwide with competitive technologies and products, and maintaining its leading role in the global intelligent personal care sector.
