John Varvatos 2.0
Represented by Purple PR.
The buzz surrounding John Varvatos’ Fall/Winter 2018 fashion show included the fact that his show in New York would take place just two weeks shy of New York Fashion Week.
In line with his history of using musicians in campaigns and as models for his clothing, the January 26th New York fashion show lined-up with Grammys weekend, also in New York. I was excited get a glimpse of “John Varvatos 2.0” because it was to showcase a “different look for the brand.”
John Varvatos: NYFW Men’s
Clothing aside, the show was staged in a synagogue in the Lower East Side, complete with vaulted ceilings and cascading branches intertwined to create the look and feel of an eerie chandelier. An electric guitar ricocheted off the walls, creating the rebellious-yet-cool atmosphere well-associated with John Varvatos.
The clothing did not disappoint either. From muted blues and beiges to the occasional rich maroon, the collection had a consistency to it that was easily palpable. The selection of fabrics, which included suede, washed wool, and of course, leather, allowed the collection to feel sophisticated yet edgy. I particularly enjoyed the semi-wrinkled texture of several coats, which were mixed with suede or tapered pants, giving the impression of a “nonchalant confidence.” My favorite piece from the collection was a blue patchwork jacket, which showcased zero seam allowance and was layered over a longer grey wool cardigan, paired with striped trousers.
the collection felt sophisticated yet edgy
At the close of the show, John Varvatos’ models, who were comprised of different ethnicities and backgrounds, stood on stage while John Varvatos joined them, wearing an “Equality” tee-shirt. The electric guitar began to play the national anthem and everyone placed their hand on their heart. No doubt a nod to the cultural sensitivity occurring in the United States, I applaud the American designer for using his platform in a socially conscious way.