Flora Miranda Paris Fashion Week FW18/19
Represented by Totem Fashion.
Ready To Die” is a pun on “Ready To Wear” fashion collections.
For this body of work Flora Miranda deals with ‘death’ in a broader sense, namely the fugacity of fashion products – finding the beauty in sadness and nostalgia.
Flora Miranda: Paris FW18/19
The first thought to on ‘death’ is the custody and sterility of garments in museum collections, which leads to the image of the museum being a cemetery of goods.
The second thought is copying versus referencing. At Miranda’s time at the Antwerp fashion academy the first principle was “Do not look at other designer’s works for inspiration! Use historical references.” For this collection we wonder what ‘historical’ means. As soon as we find an idea in a museum, open for referencing, it becomes educational and dead. Why is it taboo to reference to designs that were just presented a day ago? Yesterday = History? When is something out of fashion?
We 3d scanned a selection of museum pieces which strike by silhouette, texture and storytelling. By virtualising these pieces they transform to be dead in cyberspace. But their data becomes everlasting, the information is stored and can be directly reproduced at any moment.
We worked upon the 3d models in a way, that the files can be reproduced into real life. We then built these 3d structures in different techniques by hand and the help of machines.
Flora Miranda’s mission is to challenge the obsolete notions of haute couture, and for some years now has been exploring physical boundary experiences that take place in real and virtual spaces. She sees the body as pure information – a thought that makes it possible to send the body “like an e-mail”. By this novel, techniques are found and detached from design tradition or history.
Flora spent her formative years growing up in the circle of a family of artists and musicians where she developed her skills as a painter. After finishing her master degree at the Royal Academy of Fine Arts in Antwerp, she executed projects for Iris Van Herpen.
Flora’s work is strongly picked up by the art world, leading to several exhibition participations at spaces as Museum für Kunst und Gewerbe Hamburg, Liu Haisu Museum Shanghai, Haus Der Kulturen Der Welt Berlin and Somersethouse London. For her creations she received prices including the Rado Starprize Austria, Outstanding Artist Award for Experimental Fashion Design by BKA, Mittelmoda award for Technology and she was a finalist at International Talent Support.
„(…) Flora Miranda ́s approach examines the future possibilities of fashion, an interdisciplinary artistic fundamental research: From this she delivers a completely new aesthetic with a surprising visual impact, in the fashion world that is dominated by citation she opens an independent position for herself.“ (jurymembers O.A. Award: Stavros Karelis, Rosario Morabito, Branko Popovic, Patricia Romatét)