TALU 1972 made a striking debut at Paris Fashion Week, presenting three main collections—Urban Wild, Elegant, and Zero Pressure—all crafted to high-end down jacket standards.
The event was attended by a mix of international press and influencers, celebrities such as Bai Bing and Li Meng, as well as YALU executives, marking a significant milestone for the brand. This launch follows YALU’s appearance at Milan Fashion Week in 2023, further establishing its reputation as a premier representative of Chinese down jackets on the global stage.
Founded in 1972 by Gu Zhenhua, YALU has grown over 52 years, culminating in the high-profession YALU 1972 line, which represents the pinnacle of the brand’s craftsmanship. The Paris Fashion Week collection was inspired by Chinese culture, particularly Zheng He’s maritime expeditions, combining marine aesthetics with innovative down jacket designs. Set in the neoclassical Hôtel Mona Bismarck, the show fused Eastern aesthetics with Western architecture, offering a vivid tribute to the spirit of exploration and breaking design boundaries, much like China’s ancient maritime history.
Yalu
Collaborating with renowned designer Tu Bowen, YALU 1972 continues to innovate with its all-scenario down jackets, crafted using advanced materials such as NASA-grade fabrics and YALU Anxin Down for superior warmth and comfort. The collection integrates cutting-edge aerogel technology and unique thermal systems inspired by Zheng He’s ships, highlighting YALU’s dedication to high-performance apparel. Over its long journey, YALU has become not only a leader in fashion but also a symbol of cultural exchange, bridging Eastern and Western aesthetics in the world of down jackets.
Runway visuals and video: h7o7 Studio @h7o7Studio
Eyewear: Parasite Eyewear @parasite.eyewear
Shoes: Adieu @adieushoes
Balaclavas and hats: Eve Garanger @eve_grg
ABOUT THE BRAND
Yalu Group was founded by Mr. Gu Zhenhua in 1972. It mainly focuses on the research, development and production of down jackets. Yalu has always been committed to providing good services to consumers and is determined to create a national down jacket brand.
The number 1972 has a milestone significance in Yalu, endowed with deep affection and high hopes. As the commanding height of Yalu brand strategic development, the Yalu 1972 series positions advanced down jackets, injecting 52 years of focus and expertise into every piece of down. As Yalu’s cutting-edge mid-to-high-end series, we strive to create warm and fashionable down jackets.
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With love,
FWO
