Ever wondered how runway models achieve that flawless, luminous complexion that looks incredible under harsh stage lights? Behind the scenes, there’s a carefully orchestrated blend of at-home rituals and professional treatments that go far beyond good genes.
The truth is, those glowing faces you see strutting down catwalks at Paris, Milan, and New York Fashion Week are the result of strategic skincare investments – some surprisingly accessible, others decidedly more exclusive.
The Foundation: Daily Rituals That Actually Work
Most top models swear by surprisingly simple daily routines. The key isn’t using fifty products; it’s consistency with the right ones.
Double Cleansing Is Non-Negotiable
Models like Gigi Hadid and Kendall Jenner start with an oil-based cleanser to remove makeup and sunscreen, followed by double cleansing with a gentle foam cleanser. This ensures every trace of product comes off without stripping the skin.
Strategic Hydration
Hyaluronic acid serums are backstage staples. Applied to damp skin, they lock in moisture for that plump, dewy look that photographs beautifully. Many models layer a lightweight moisturiser on top, even if they have oily skin.
SPF, Always
Despite spending most of their time indoors, runway pros never skip broad-spectrum SPF 30+. UV damage is cumulative, and maintaining that porcelain complexion requires vigilant protection.
Professional Treatments: The Industry’s Best-Kept Secrets
When Fashion Week approaches, models ramp up with treatments that deliver immediate, camera-ready results.
HydraFacials for Instant Glow
This multi-step treatment cleanses, extracts, and hydrates simultaneously. Models book these 1-2 weeks before major shows because they provide an immediate brightness without downtime.
LED Light Therapy
Red and blue light treatments reduce inflammation and stimulate collagen production. Many models do weekly sessions during fashion month to keep their skin calm despite the stress of constant makeup application and removal.
Microneedling with PRP
The “vampire facial” might sound dramatic, but it’s surprisingly popular among runway stars. Using the model’s own platelet-rich plasma, this treatment promotes cellular turnover and gives skin an ethereal luminosity that lasts for months.
The Investment Treatments: When Budget Isn’t a Factor
For models whose faces are their fortune, more intensive treatments become worthwhile investments.
Strategic Filler Application
Contrary to popular belief, most runway models use dermal fillers very subtly. Small amounts of Restylane dermal fillers in the under-eye area eliminate dark circles and create a smooth, well-rested appearance. Some also use minimal amounts along the jawline for better definition under harsh lighting.
Laser Resurfacing
Fractional CO2 lasers address texture issues and hyperpigmentation with precision. Models typically schedule these during off-season periods, allowing several weeks for full recovery.
Bespoke Facial Treatments
Top aestheticians create custom cocktails of ingredients based on each model’s specific skin concerns. These might include peptide-rich formulations, growth factors, or specialised acids that aren’t available to the general public.
The Lifestyle Factor: What Happens Off the Runway
Perfect skin isn’t just about what you put on your face; it’s about supporting your skin from within.
Sleep Quality Over Quantity
Models prioritise deep, restorative sleep over simply logging hours. Many use silk pillowcases to prevent friction and keep hair products from transferring to their face.
Targeted Supplementation
Collagen peptides, omega-3 fatty acids, and vitamin C supplements support skin health from the inside out. Some models also take probiotics to maintain gut health, which directly impacts skin clarity.
Strategic Stress Management
The modelling industry is notoriously stressful, but successful models develop coping mechanisms. Regular massage, meditation, or even therapy sessions help manage cortisol levels that can wreak havoc on the complexion.
Making It Work for Real Life
You don’t need a model’s budget to achieve better skin, but you can borrow from their strategies.
Start with the basics: consistent cleansing, targeted hydration, and religious SPF use. Consider professional treatments like HydraFacials or LED therapy as monthly investments rather than luxury splurges.
Most importantly, remember that even supermodels have skin concerns; they’ve just developed systematic approaches to address them. The difference isn’t perfection; it’s preparation.
Your Next Steps to Runway-Ready Skin
Ready to elevate your skincare game? Start by establishing a consistent routine with quality basics, then gradually incorporate professional treatments that address your specific concerns.
Remember, the best skincare routine is the one you’ll actually follow. Whether that’s a simple three-step system or a more elaborate regimen, consistency trumps complexity every time.
##
