Want to Shop at NYFW? Here’s How.

The Shop @ NYFW: The Shows

What’s fashion — much less fashion week — without shopping? Now you can shop for a good cause, thanks to IMG’s NYFW: The Shows.

Yes, The Shop @ NYFW: The Shows is back! This retail pop-up shop is open to the public from 12 – 5PM Friday until Sunday.

NYFW: The Shows has partnered with WME|IMG’s philanthropic partner UNICEF USA to integrate a socially conscious t-shirt bar featuring designs from eight prominent designers, including:

Prabal Gurung
Alice + Olivia
Adam Selman
Naeem Khan
Bibhu Mohapatra
Cynthia Rowley
Anna Sui

NYFW: The Shirts

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T-shirts are exclusively for sale at The Shop, selling for $48 each. 50% of purchase price will be donated to UNICEF USA, in support of the organization’s global education work.

50% of purchase price will be donated to UNICEF USA

As part of the partnership, they will be introducing the #ModelCitizen campaign encouraging everyone to help make the world a better place for children this Fashion Week. Prabal Gurung’s t-shirt is the official “UNICEF” t-shirt, bearing the campaign name (Model Citizen) across the front.

859 Washington St.
New York, NY 10014

Hours of Operation:
Friday, September 8 – Sunday, September 10
12PM – 5PM


Learn More

NYFW Schedule

With love,


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