Want to Shop at NYFW? Here’s How.

The Shop @ NYFW: The Shows

What’s fashion — much less fashion week — without shopping? Now you can shop for a good cause, thanks to IMG’s NYFW: The Shows.

Yes, The Shop @ NYFW: The Shows is back! This retail pop-up shop is open to the public from 12 – 5PM Friday until Sunday.

NYFW: The Shows has partnered with WME|IMG’s philanthropic partner UNICEF USA to integrate a socially conscious t-shirt bar featuring designs from eight prominent designers, including:

Prabal Gurung
Alice + Olivia
Adam Selman
Naeem Khan
Bibhu Mohapatra
Cynthia Rowley
Marchesa
Anna Sui

 
NYFW: The Shirts

[portfolio_slideshow id=35541 align=center width=699 click=advance thumbnailsize=40 showtitles=true]
 

T-shirts are exclusively for sale at The Shop, selling for $48 each. 50% of purchase price will be donated to UNICEF USA, in support of the organization’s global education work.

50% of purchase price will be donated to UNICEF USA

As part of the partnership, they will be introducing the #ModelCitizen campaign encouraging everyone to help make the world a better place for children this Fashion Week. Prabal Gurung’s t-shirt is the official “UNICEF” t-shirt, bearing the campaign name (Model Citizen) across the front.

Where:
859 Washington St.
New York, NY 10014

Hours of Operation:
Friday, September 8 – Sunday, September 10
12PM – 5PM

##

Learn More

NYFW Schedule

With love,

FWO

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

How to Build the Perfect Wardrobe for Every Stage of Childhood

Shopping for boy clothes and kids clothes is about more than simply picking attractive outfits. Every parent wants clothing that offers comfort, durability, style,...

Interview With Anna Kustova: Building a Modeling Career Without a Network

July 20, 2026 Anna Kustova is a fashion and commercial model with international experience across Russia, the UAE, and Oman. Her work spans campaigns for...

A Leap of Faith: A Generational Model’s Story

by Joanna Grayson, Model Management Group As I gazed out of the cab’s smudged window specked with raindrops, I was struck by the stark contrast...