Marking 30 Years of Fashion and Celebrating 60 Years of Franco-chinese Diplomatic Relations
Fashion luminary Vivienne Tam is set to make a historic debut at Paris Fashion Week, unveiling her Autumn-Winter 2024 collection on March 2, 2024 in Paris. This momentous event not only marks the 30th anniversary of Tam’s eponymous label but also serves as a symbolic celebration of 60 years of diplomatic relations between China and France.
“AMOUR 愛” is a captivating blend of neo-modern Chinese beauty and craftsmanship, delivering a powerful message of unity and mutual respect. Dragon motifs, symbolizing power and transformation, act as a bridge between China’s rich heritage and the romantic elegance of France. The collection features a diverse array of tailored suits, flowing dresses, and oversized outerwear, each piece telling a story of cultural discovery.
Vivienne Tam
Designer Vivienne Tam says, “Love is a universal language spoken by all peoples channelled through the beauty of our individual cultural expressions. For me, it’s through my collections that blend my Eastern roots with my Western life, and brings my traditional values into our contemporary world.”
Sustainability takes center stage with upcycled fabrics from exquisite wedding dresses, promoting environmental consciousness in bridal gown design. The incorporation of sustainable materials and traditional handcraft techniques underscores Tam’s commitment to environmentally conscious design and heritage crafts.
The central theme of “Cultural Harmony” captures Tam’s vision of a world where diverse traditions coalesce into a unified aesthetic. As Vivienne Tam celebrates 30 years in the fashion industry, her Paris Fashion Week debut resonates as a pioneer of aesthetic fusion and a bridge between East and West.
Adding a touch of timeless romance to the collection is an exclusive collaboration with DR Diamond Ring, the “World’s First Diamond Ring Brand” under DR Corporation Limited. This collaboration seamlessly blends high-end fashion with the exquisite craftsmanship and enduring emotional value of DR Diamond Ring’s jewelry, presenting a harmonious fusion of fashion and eternal love.
DR Presidents says, in the year of the 60th anniversary of the establishment of diplomatic relations between China and France, we are delighted to team up with designer Vivienne Tam to jointly release the modern Chinese wedding jewelry collaboration. “Cultural Harmony, Love Springs Here” is the core storytelling of this collection, and it is also our best wishes for cultural exchange and cooperation between China and France. Darry Ring will persist in promoting Chinese wedding culture worldwide with international and creative products, and cultural narratives in the future.
The collaboration introduces a curated selection of unique diamond ring designs, each telling a story of individuality and commitment, further enriching the narrative of Tam’s culturally infused collection. The DR Diamond Ring collaboration signifies enduring emotional value and true love cultural heritage.
About Vivienne Tam: Vivienne Tam, honored by Forbes as one of the “25 Top Chinese Americans in Business” and listed among People Magazine’s “50 Most Beautiful People,” is an acclaimed international designer. Known for her culture-bridging, east-meets-west design approach, she has pioneered collaborations with major brands like HP, Lenovo/Moto, Tencent, Google, and Starbucks. Vivienne effortlessly fuses her cultural roots with modern design, earning recognition for her artistry. Beyond her design work, she is the award-winning author of “China Chic.” Notably, pieces from her collections are permanently housed in prestigious museums worldwide, including the Metropolitan Museum of Art (MET), the Victoria and Albert Museum, and the Andy Warhol Museum in Pittsburgh.
About DR: Darry Ring is the “World’s First Proposal Diamond Ring Brand” under DR Corporation Limited. Darry Ring is an advocate for the philosophy and life value of “loving one person for a lifetime.” At the inception of the brand, a universally approved romantic rule was established: customization of one ring, for only one person in a lifetime, verified with an ID card. Darry Ring is the true symbol of “one life, one true love.” DR collaborates with internationally renowned jewelry designers to conduct product research and development, using a truly innovative perspective and exquisite craftsmanship to create exclusive high-end jewelry pieces.
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With love,
FWO
