Vivetta Spring 2019: Milan Fashion Week

Vivetta Milan Fashion Week FW19

Represented by Purple PR.

Vivetta has created a technicolor dream for its SS19 collection, pastel tones with fairytale, visionary fantasy, infused with an eccentric and enchanting glamour, painted in delicate hues with irony and grace.

Candid swans rest on small tunics in painted inlay macramé, or on long romantic crocheted dresses; knots of blackberries in Swarovski crystals, glisten on impalpable cape dresses like clouds of degradé tulle; pretty butterflies seem to palpitate on fragile tulle bodices embroidered by hand with fringes of beads and feathers, which bloom on taffeta skirts thickly pleated as corollas of flowers grown in a fabulous greenhouse, or accompany denim trousers richly decorated with precious jewel-like embroidery.

Vivetta: Milan FW19

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A pop rainbow, inspired by Peter Max’s 70s psychedelic graphics, illuminates suits in Nappa leather, inlaid with eccentrically Western flavour; wide skirts in sumptuous taffeta or dust coats with Elizabethan sleeves veiled by a puff of tulle are studded with magical galaxies of shiny stars.

Bouquets of hydrangeas bloom on mini-dresses draped in technical organza with a liquid effect, enriched with frills and rosettes, seducing in their theatrical yet simultaneously naive glamour; fanciful blooms decorate fluffy pouf skirts worn with candid poplin shirts or balloon dresses light like meringues.

This collection is an invitation to play together – says Vivetta Ponti, founder and designer of the brand – In my illusory and smiling world grace and fantasy triumph. As if a spell transfigured the reality, making it magical. A surreal short film that never fails the happy ending.

A warm, childish sense of humour lies like a breath on the striped poplin dresses in sweet macaron shades; draped tunics are created by transforming classic men’s shirts, whose sleeves become pleated skirts or whose cuffs are wrapped around necklines – as well as contrasting bows on clean poplin blouses or cut-out inlays on palazzo trousers revealing the outline of a face.

Vivetta invites us to take part in this game of illusions and smiles, in this world where grace and fantasy triumph, in a reality that, transfigured in some spell, becomes magical and surreal as in a film with a happy ending.

Styling by Georgia Tal

Production & Direction by RANDOM

Casting by Caterina Matteucci @CM Casting

Hair by Beppe D’Elia using l’Oreal Professional for Beautick

Make up by Beautick

Nails by MH artist

Music by Dorian Grey

Sunglasses by Poppy Lissiman


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