Vfiles Yellow Label By Paul Cupo FW19 Collection
“Employee of the Month”
For FW19, Cupo continues to push the boundaries of workwear established in the first season. By exploring, combining and manipulating traditional uniform archetypes- Cupo creates playful and youthful takes on what a uniform can be. Key colors include bright lavender and yellow, and stand out pieces are waist trainer puffers, logo printed denim, and outerwear inspired by suiting.
The SS19 collection will drop in store in February 2019 at locations worldwide including: D-Mop, Editorial Boutique, Folli Follie, LHP, LUISAVIAROMA, Secret Location, Tsvetnoy, and VFILES.
Vfiles Yellow Label By Paul Cupo FW19 Collection
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The FW19 lookbook was shot in partnership with Red Hook Labs and highlights the work of five emerging photographers. VFILES and Red Hook Labs will work together to provide scholarships for photographers as part of the VFILES Academy program in 2019. The lookbook features artist Rico Nasty, and models from the VFILES community.
The beauty looks were created in collaboration with MAC Cosmetics. To continue our partnership, VFILES and MAC will release a limited edition mirror in store and online on February 16th, and have larger things on the horizon for the VFILES Runway show in September.
“Keying the makeup for the VFILES Yellow Label AW19 photoshoot for the first time was such a great opportunity. The mirror we have created together is something that I want to take with me everywhere, it is fun and perfect for touching up your makeup when you are on the go. For the beauty look I created a blurred edge lip with our latest innovation the MAC moisture matte Powder Kiss lipstick and added a smoky eye with reflection to make the look more approachable. To complete the look I added freckles to models faces with our Shape and Shade Brow Markers, very easy to do, playful and it also created a buzz during the photoshoot on set. By the end of the photoshoot the entire VFILES team was wearing the look, that means to me we have done a good job. This was step one of a great partnership between VFILES and MAC Cosmetics, stay tuned more to come.”
– ROMERO JENNINGS – Director of Makeup Artistry MAC Cosmetics
About VFILES
VFILES is an experience based social networking platform that connects and empowers the creative global youth community. By providing tools to discover, connect, and collaborate, the VFILES platform brings together young and emerging creatives with the world’s most established influencers in pop-culture today.
About Paul Cupo
Paul Cupo is a designer born and raised in Bensonhurst, Brooklyn. After graduating from New York’s School of Visual Arts, Paul began his career as studio manager of David LaChapelle Studio. Following his work with LaChappelle, without any formal design training, Paul joined celebrity costume designer Zaldy’s studio, creating tour looks and custom designs for celebrities including Michael Jackson, Lady Gaga, Britney Spears, and RuPaul. In 2012, Paul began working with iconic New York ready-to-wear brand Hood By Air, and in 2014, he was appointed Fashion Director and Head Designer, overseeing all aspects of Hood By Air collections, shoes, bags, and accessories alongside creative director Shayne Oliver.
Paul’s unorthodox aesthetic had an immediate impact on the groundbreaking brand, and in 2015, Paul showed his first official Hood By Air collection at Pitti Uomo. In 2017, Paul also worked alongside Shayne Oliver on the re-launch of Helmut Lang, designing the collection, outerwear, shoes, and accessories. Paul is an optimist, and his goal in life has always been to have a positive impact on global culture.
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With love,
FWO
