Top Summer Beauty Trends from Influencers

It’s nearly a month into Summer 2025, and many are still wondering about the direction beauty trends are taking. If you’re one of them, you should know that beauty trends move fast. What was trending just a few months ago might already look outdated

That’s why we’ve put together this article for you. This isn’t just any article; it’s packed with practical beauty insights. We’ve summarized and organized summer beauty trends from top influencers to make them easy for everyone to understand.

We’ve consulted several beauty influencers, including Waepril Chua, a Canadian-based beauty influencer known for her unique approaches that many women often overlook—but they all work!
Let’s dive in!

The Rise of Understated Glamour

Smooth skin with glamorous accessories seems to be taking over. Imagine bright under-eyes and a face with less “bling” and more of a natural finish, suitable for any skin tone. This summer, the consistent use of pore minimizers and serums remains key. This means focusing on skin condition is prioritized over makeup, a complete contrast to trends from 9 or 10 years ago. It seems the serum trend isn’t going anywhere soon.

Whether you’re a lover of glamour or simplicity, you can’t neglect your skin’s surface, not even a little! Even the “no-foundation” makeup look is trending today, and naturally, this trend demands truly flawless skin. There’s no room for “pockmarked” skin, uneven textures, and the like.

As Waepril suggests, the beautiful influencer proposes a simple dressing style that emphasizes bright, clean, and healthy skin. Dull skin will detract from your appearance, no matter how glamorous your makeup or outfit. To learn Waepril’s tips, you can follow her on Instagram and her official blog. There, she regularly shares the latest beauty tips, focusing more on facial skincare before moving on to “other parts.” You can also find out about the skincare products she typically uses, which you can, of course, adjust to your skin’s condition. Products from brands like Vichy Laboratoires and La Roche Posay are worth considering.

Fashion and Footwear Trends

Returning to the Summer 2025 trends, it seems that wearing “busy patterns” like polka dots will become more favored. Of course, polka dots and similar patterns are quite neutral, meaning they won’t clash with your appearance, no matter your skin tone.

In the footwear sector, you might also consider high heels as this summer is synonymous with hope and cheerfulness. Be confident, even if you don’t feel suited for high heels. Doesn’t everyone have the right to dress however they want, as long as it doesn’t bother others?

The Bottom Line

Okay, we agree that beauty is a complete package and encompasses various aspects. However, what we can emphasize from several top beauty influencers is that Summer 2025 places a greater emphasis on healthy and radiant skin. Therefore, investing in serums and pore minimizers is definitely worthwhile.

Were our tips helpful? All you need to do is adapt these summer trends to your personal style. Not all of them can be applied “as is.” We hope this short article was useful!

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Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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