Tokyo James Spring Summer 2020 Runway Collection
Represented by Agentry PR.
Tokyo James is a menswear brand founded by Iniye Tokyo James in 2015 after he relocated to the burgeoning African fashion capital of Lagos, Nigeria. Speaking to the modern man who seeks clothing with cultural edge, the eponymous brand places emphasis on the use of traditional techniques, bold fabrics, texture and structured silhouettes to outﬁt the conﬁdent at heart.
For his debut showcasing in London, the British-Nigerian designer taps his dual heritage to explore the duality of good and evil existent in the human experience and very present in everyday life. His Spring/Summer 2020 collection communicates a new parallel for the brand with a concise, yet extensive offering of revised classics cut with a sultry edge and softened by romantic and dreamlike overtones.
Casting a spell of colour with hues of brown, yellow, red and black; the collection exudes a military vibe with strong sartorial notes ﬁt for the Tokyo James junta. Duplexity radiates with prints akin to visuals from the Rorschach test expressed in binate tones – white, burnt orange and red play kin to black. Knitting is offered in multi-colour stripes communicating a sense of rigidness and ﬂuidity simultaneously. Across the entire collection, belts are abundant referencing the securing of polar elements to present a peripheral singularity. At its core, Tokyo James creates irreverent fashion for the bold and follows the philosophy that everyone should create and live their individuality.
About Orbitsound | Airsound™
“The Air D1 loudspeaker by Orbitsound is an extraordinary innovation in the history of audio. It uses the company’s proprietary Airsound™ technology, which creates an incredibly wide, spacious soundstage from just one speaker. This negates the need to have a pair of speakers to get genuine audiophile sound. That makes the Air D1 the world’s only one-box luxury loudspeaker, and by far the most stylish and interior design-conscious way of getting true audiophile sound into the home. Airsound™ is the invention of Ted Fletcher, who has over 60 years’ experience in the music industry, working as a musician, audio engineer, electronics and studio equipment designer amongst renowned names including Dire Straits, Jethro Tull, and The Who. Since Orbitsound’s inception, Ted has been working with his son, fellow audio tech pioneer Daniel. Together the two have been dedicated to research, constantly innovating and creating better ways of delivering Airsound™.”
Ariat International was founded in 1993 by former Stanford MBA classmates, Beth Cross and Pam Parker, with the visionary goal of integrating athletic shoe performance technology into riding boots. Our focus on infusing innovative technology into footwear and apparel has made Ariat the world’s leading equestrian performance brand, proudly worn by top equestrian athletes as well as the millions of people who live, ranch and ride outdoors. In 2018, Ariat co-founder and CEO, Beth Cross was named the EY Entrepreneur of the Year (Consumer category) for Northern California. The award celebrates the team’s success in successfully scaling a world-class, thriving business while also instilling an amazing company culture.
Established as the ﬁnest English sock maker since 1937, Pantherella has long been the choice of undeniably stylish men and women around the world. Made from the most luxurious ﬁbres, Pantherella socks are made using a specialised knitting machine in their ﬁfth-generation family owned factory in Leicester. Featuring their trademark ﬁne-linked toe seam, a technique Pantherella is globally recognised for; quality and attention to detail are at the heart of the brand. With a core philosophy of provenance, design and craftsmanship, every Pantherella customer receives the ﬁnest excellence.