A Drive Back to Childhood
Who has never dreamed of leaving everything behind to suddenly escape? Whether as a fantasy or reality, for an hour, a day, or a week, to turn away from the weight of responsibilities ?
Her destination: nature. The kind found just a few hours’ drive away, reminiscent of childhood or evoking the spirit of vacations a time of carefree innocence, a cozy cocoon, that suspended moment when life felt sweeter, more spontaneous, yet brimming with creativity and promise. Along the way, she strives to rediscover the sense of letting go something adults often leave behind and seeks to reconnect with sensations that now offer her reassurance and comfort.
This journey—from the city to nature, from the weight of the present to an idealized past— allows TIME to reinterpret items that evoke nostalgic memories with a modern and refined sensibility. The comfortable clothes she once wore as a child return to her adult wardrobe, becoming trusted companions for a life of free-spirited exploration. Far from simply being retro, the collection blends the warmth of the past with modern practicality, subtly playing with contrasts: urban-natural; refined-unrefined; assertive-comforting; chic-relaxed; controlled-instinctive; functional-emotional; short-long; tight-oversize.
Time
Photos: TIME
Thus, deep urban tones (black, gray) are paired with warm tones inspired by earth and nature, especially olive green, but also browns, khakis and mustard inspired by moss, foliage and sand—a natural softness achieved through a dyeing technique utilizing washing that adds subtlety and sensuality. This palette is further enriched by vibrant shades of purple, green and blue, symbolizing nature in full bloom.
Materials emphasize warmth and a cozy connection to nature. Knitwear (featured in chunky sweaters, high socks, or even cycling shorts) pairs with soft felts, shearling, ethically crafted fur, and padded technical fabrics for a plush effect. Mossy fiber emerges as one of the collection’s standout materials. Meanwhile, glossy leather coats and gloves draw inspiration from the sleek interiors of car seats.
Cars and travel inspire not only the materials but also the designs, as seen in rounded, enveloping jackets and powerful coats, that echo the curves of automobile bodies. Other details, such as tulip skirts or suede ankle boots, offer nostalgic nods to childhood. Every silhouette is soft and fluid, ensuring true freedom of movement. Outerwear takes center stage: comforting long coats, softly contoured jackets, premium parkas, oversized hoodies, as well as fur vests and chunky knit sweaters—perfect for seamless transitions between indoors and outdoors. Each piece is warm, comfortable, and sensual, designed to be versatile and easily layered.
Throughout the collection, details adapt to movement: elements tie, clasp, slip on, slip off, are reversible, transformable, and juxtaposed—allowing the woman to walk, drive, run, shield herself from the cold, bask in a sunbeam, and go wherever she pleases. In total freedom.
Brand Introduction
Born in South Korea, TIME has been evolving together with the lives of Korean women who have gradually gained their power by making a big mark in society, influencing others to reveal themselves and pursue independence. TIME has become a brand that shares a lifelong journey of modern women, fulfilled with not just fashion, but emotion. TIME’s timeless elegance remains undiminished by fleeting trends, representing women’s natural attitude in the contemporary era.
##
