hiTechMODA, the award-winning production company, is recognized for its hand-selected New York City (NYFW) venues and sold-out shows. Every fashion show is curated to the finest detail by the curator, from the selection of the Audio-Visual Team to the Backstage Director, the hair and makeup team, and especially the detailed, precise placement of the designer within the fashion show.
Fine-tuning is created using the provided photography of the designers’ collection, video for the LED screen, and runway music that creates the visual storyboard of the designer’s vision and the placement within the fashion show, creating the ultimate fashion experience for Press, Photographers, and Audiences alike.
But in reality, it starts with the venue—the Producer’s vision of what experience they would like to provide for the season. Chosen was Gotham Hall —a breathtaking venue creating an authentic NYFW experience.
The setting for NYFW hiTechMODA Season 10 is undoubtedly THE VENUE for New York Fashion Week. It is an iconic Midtown event space in the heart of Manhattan in a landmark building and famous designers, such as Christian Siriano.
With hiTechMODA’s framework completed, the most valuable asset comes into play – the production and curation by PS Privette and her team.
Curating the overall show is every producer’s favorite part, creating the ultimate experience for the audience. Runways are one of the most exciting aspects of a hiTechMODA Fashion Show, with months of planning to perfect every detail up to the final seconds as we enter production. Curating a successful show ensures that from the moment the first model walks out on the runway to the last model’s exit, the Buyers, Audience, Press, and Photographers have a complete understanding and appreciation of the vision of the designer’s collection.
“It takes weeks to curate a fashion show,” says PS Privette. “At the end of the curation, I understand my designer as an artist. It is one of the rewarding parts of being a Producer. The designers have put their heart and soul into their collections and, of course, their money. They are here at NYFW and with hiTechMODA to be recognized and sell their collections. It is time to bring back fashion week to why it was originally started, to discover up-and-coming talent.”
She continues, “I invite all buyers, Press, and PR Agents to NYFW hiTechMODA, September 8 – 10, 2023
hiTechMODA is an award-winning fashion show producing its 10th NYFW this coming September 2023, with a high-profile stage to maximize exposure for its sponsors, designers, stylists, and models. They aim to inspire, empower, discover, and encourage fashion talent worldwide by providing a professional, affordable runway with high-quality production at a state-of-the-art venue. NYFW hiTechMODA Season 10, September 2023, will be their 18th production, and Paris hiTechMODA Season 2 (September 2023) will be their 19th production and third international event.
hiTechMODA Producer PS Privette is an award-winning producer with over 18 years of experience in industry production and ten years in fashion production. Her diverse professional career experiences have allowed her to adapt and excel in many industries. With a keen understanding of the latest trends and the ability to keep the company agile, she can stay ahead of the status quo and lead the company to the forefront of the industry. An American disabled veteran, PS Privette served 20 years in the United States Coast Guard. She gained additional experience in the industry by successfully guiding her daughter to become a professional freelance New York City/Washington DC model.
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