NYLON returned to The Surf Lodge in Montauk for summer’s biggest celebration—a 5-day experience blending accessibility, fashion, music, and celebrity culture powered by its new invite-only Membership program launching in late 2025.
Tucked away on Montauk’s most sought-after shoreline, The Surf Lodge served as the ultimate insiders-only backdrop for 100s of NYLON’s curated members and VIP guests. Against this iconic setting, fashion tastemakers and boldface names gathered for sunset soirées, curated patron cocktails, bottles of champagne, and signature NYLON style—effortless and elevated experiences, just a taste of what being a NYLON member is like.
Designed for today’s cultural connectors and scene-shapers, the program will offer unprecedented access to NYLON-hosted events, brand partnerships, and other perks, including VIP entry to parties in Coachella Valley, New York Fashion Week, Miami Art Week, and beyond.
NYLON’s invite-only crowd brought the heat to Montauk, with stylish appearances from:
- Emma Roberts, keeping it classy Americana style in a red plaid top, denim, and sunnies
- Bethenny Frankel, embracing effortless Hamptons glam in a vibrant green summer dress, paired with a floral handbag, and oversized shades
- Meadow Walker, slaying coastal minimalism in all white—a cool-girl standout
- Livvy Dunne, turning heads in an all-white maxi dress
- Xandra Pohl, representing co-branded The Surf Lodge X ASOS x NYLON sweatshirt
- Theophilus London, bringing effortless cool in a Teka jersey and snapback hat
- Amanda McCants, seen snapping selfies in mesh and metallics
- Madison Pettis, giving coastal minimalism in a red cowl top and tailored striped maxi skirt
- Tessa Brooks, embodying quiet coastal luxury with a Chanel inspired black and white mini dress
- Tinx, delivering party animal with a zebra striped matching set
- Ashtin Earle, keeping it crisp and co-orded in a white mini set that embodied effortless summer
- Joshua Jackson, opting for understated cool in a clean white tee and navy shorts
- Remi Bader, owning the scene in 2 different white maxi appearances
- Dale Moss, keeping it fresh in breathable linens, elevated by a sleek Prada crossbody
- Hannah Godwin, spotted in a timeless navy and white polka dot top and denim
- And More!
During the events, guests were invited to shop the curated ASOS summer collection, featuring iconic summer looks curated for every vibe. Visitors took home a piece of the party with a limited-edition co-branded The Surf Lodge X ASOS x NYLON sweatshirt as seen on Xandra Pohl and other “who’s whos.”
NYLON’s membership isn’t just about access—it’s your all-access pass to the season’s most coveted parties, style moments, and insider experiences, proving that with the right look and the right invite, the hottest events are yours to own.
Select Style Moments:
Sofi Tukker seen in signature Americana style
Hayden Graye and Maria Menezes seen embodying “Pucci Summer”
HUGEL poses with edgy plaid pants, an Americana flair before his set
Xandra Pohl and friends wearing The Surf Lodge X ASOS x NYLON sweatshirts
Peter Weber and Dale Moss
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