Stars, Style, and Surf: NYLON Residency at The Surf Lodge Lit Up 4th of July Week

July 12, 2025

NYLON returned to The Surf Lodge in Montauk for summer’s biggest celebration—a 5-day experience blending accessibility, fashion, music, and celebrity culture powered by its new invite-only Membership program launching in late 2025.

Tucked away on Montauk’s most sought-after shoreline, The Surf Lodge served as the ultimate insiders-only backdrop for 100s of NYLON’s curated members and VIP guests. Against this iconic setting, fashion tastemakers and boldface names gathered for sunset soirées, curated patron cocktails, bottles of champagne, and signature NYLON style—effortless and elevated experiences, just a taste of what being a NYLON member is like.

Designed for today’s cultural connectors and scene-shapers, the program will offer unprecedented access to NYLON-hosted events, brand partnerships, and other perks, including VIP entry to parties in Coachella Valley, New York Fashion Week, Miami Art Week, and beyond.

NYLON’s invite-only crowd brought the heat to Montauk, with stylish appearances from:

Emma Roberts, keeping it classy Americana style in a red plaid top, denim, and sunnies
Bethenny Frankel, embracing effortless Hamptons glam in a vibrant green summer dress, paired with a floral handbag, and oversized shades
Meadow Walker, slaying coastal minimalism in all white—a cool-girl standout
Livvy Dunne, turning heads in an all-white maxi dress
Xandra Pohl, representing co-branded The Surf Lodge X ASOS x NYLON sweatshirt
Theophilus London, bringing effortless cool in a Teka jersey and snapback hat
Amanda McCants, seen snapping selfies in mesh and metallics
Madison Pettis, giving coastal minimalism in a red cowl top and tailored striped maxi skirt
Tessa Brooks, embodying quiet coastal luxury with a Chanel inspired black and white mini dress
Tinx, delivering party animal with a zebra striped matching set
Ashtin Earle, keeping it crisp and co-orded in a white mini set that embodied effortless summer
Joshua Jackson, opting for understated cool in a clean white tee and navy shorts
Remi Bader, owning the scene in 2 different white maxi appearances
Dale Moss, keeping it fresh in breathable linens, elevated by a sleek Prada crossbody
Hannah Godwin, spotted in a timeless navy and white polka dot top and denim
And More!

During the events, guests were invited to shop the curated ASOS summer collection, featuring iconic summer looks curated for every vibe. Visitors took home a piece of the party with a limited-edition co-branded The Surf Lodge X ASOS x NYLON sweatshirt as seen on Xandra Pohl and other “who’s whos.”

NYLON’s membership isn’t just about access—it’s your all-access pass to the season’s most coveted parties, style moments, and insider experiences, proving that with the right look and the right invite, the hottest events are yours to own.

Select Style Moments: