New looks for all kinds of women were showcased by 15 #siswimsearch models, former cover model Hailey Clauson and SI swimsuit model Samantha Hoopes.
For the first time ever, Sports Illustrated Swimsuit hosted a series of runway shows and events at SWIMMIAMI during Miami Swim Week — the swimwear industry’s premiere annual showcase. Sports Illustrated Swimsuit’s takeover of the industry’s top gathering culminated on Saturday night, July 22, at a hotly anticipated runway show to debut the all-new line of Sports Illustrated Swim and Active apparel during SWIMMIAMI’s prime-time slot at 8:00 p.m. at The W South Beach. The show was one of the hottest tickets in town, as VIP guests packed the seating and standing room spaces to full capacity to watch the brand’s diverse group of models unveil the new collection on the “Wet Deck” — a runway appropriately placed over the venue’s outdoor pool.
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Sports Illustrated Swimsuit model Samantha Hoopes opened the show and was followed by a vibrant, energy-filled runway display put on by the group of 15 final contestants from Sports Illustrated Swimsuit’s first open casting call competition. Spectators applauded the new collection and the diversity of body types and personalities represented by the group of up-and-coming models selected by Sports Illustrated Swimsuit for the exclusive event. The show closed with former Sports Illustrated Swimsuit cover model Hailey Clauson joined by Sports Illustrated Swimsuit Editor MJ Day to walk the runway. Together they surprised all those in attendance by jumping from the runway into the surrounding pool and were joined in the water by Samantha Hoopes shortly thereafter, as the historic show officially came to an end.