Slowear x MINI Celebrate “The Modern Gentleman’s Style Guide”

Slowear x MINI Celebrate “The Modern Gentleman’s Style Guide”

Represented by Purple PR.

Style guides for men come and go, but few are created with a focus on timelessness, and with the expertise of two heritage icons such as Slowear and MINI. Slowear, of course, is the Italian company born in 1951 focusing on sustainability in the form of artisan-created “durable fashion.” Mini, born a heartbeat later, in 1957, shares the similar philosophy of timeless heritage. The latest result? The Modern Gentleman’s Style Guide.

In close collaboration, Slowear and MINI developed the Modern Gentleman’s Style Guide that tells the story of how wardrobe choices can reflect on a man’s ability to inject subtle hints about who he is, in what he wears.

how wardrobe choices can inject subtle hints about who he is

Furthermore, it gives suggestions on how to optimally embody the smart casual dress and behavioral code based on expert knowledge.

On a recent fall night in SoHo, Slowear and Mini invited a targeted audience of influencers, socials, car enthusiasts and global tastemakers to celebrate the launch of the book. The evening took place at the Slowear store on Prince Street in New York, where guests across all platforms of fashion, art, and lifestyle celebrated with specialty Italian cocktails and bites provided by Cipriani.

 
The Modern Gentleman’s Style Guide : New York FW19

[portfolio_slideshow id=69342 align=center width=699 click=advance thumbnailsize=40 showcaps=false]
 

The Modern Gentleman’s Style Guide is further illustrated by various photo sections, co-featuring the MINI Clubman.

Simply put, “the man who drives a MINI Cooper wears Slowear.”

Guest in attendance included Alex Assouline, Bryan Griffin, David Vivirido, Ian Michael Crumm, Isaac Likes, Joey Zauzig, Marina Testino, Michael Klug, Young Paris, FWO’s own Pablo Starr, and many more.

##

Learn More

Slowear
MINI

With love,

FWO

Pablo Starr
Pablo Starrhttps://pablostarr.com/
FWO Owner and Editor-in-Chief Pablo Starr is a former SPIN.com-pick musician, screenwriter and author of the novels RNWY: A Space Adventure and Cyberpink (coming to a TV near you). He serves as personal assistant to @OfficialAvaStarr.

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

Alersundi Marks Its Paris Premiere at the Historic Hôtel de Maisons

This season, during Paris Fashion Week we welcome the debut of Alersundi, the eveningwear brand founded by Alejandra Lersundi in 2008. Known for its...

IVY Moda NYFW Debut – Vietnamese Brand IVY Moda Celebrates 20 Years with Global Debut at New York Fashion Week

This September, IVY moda makes its New York Fashion Week debut, unveiling a collection that reimagines Vietnamese daily wear through a global lens. “We were...

Wenny Han NYFW SS26

GFC presented rising designer Wenny Han, who made her catwalk debut with a collection that was both conceptually rich and refreshingly wearable, blurring the...