Slowear x MINI Celebrate “The Modern Gentleman’s Style Guide”
Represented by Purple PR.
Style guides for men come and go, but few are created with a focus on timelessness, and with the expertise of two heritage icons such as Slowear and MINI. Slowear, of course, is the Italian company born in 1951 focusing on sustainability in the form of artisan-created “durable fashion.” Mini, born a heartbeat later, in 1957, shares the similar philosophy of timeless heritage. The latest result? The Modern Gentleman’s Style Guide.
In close collaboration, Slowear and MINI developed the Modern Gentleman’s Style Guide that tells the story of how wardrobe choices can reflect on a man’s ability to inject subtle hints about who he is, in what he wears.
how wardrobe choices can inject subtle hints about who he is
Furthermore, it gives suggestions on how to optimally embody the smart casual dress and behavioral code based on expert knowledge.
On a recent fall night in SoHo, Slowear and Mini invited a targeted audience of influencers, socials, car enthusiasts and global tastemakers to celebrate the launch of the book. The evening took place at the Slowear store on Prince Street in New York, where guests across all platforms of fashion, art, and lifestyle celebrated with specialty Italian cocktails and bites provided by Cipriani.
The Modern Gentleman’s Style Guide : New York FW19
The Modern Gentleman’s Style Guide is further illustrated by various photo sections, co-featuring the MINI Clubman.
Simply put, “the man who drives a MINI Cooper wears Slowear.”
Guest in attendance included Alex Assouline, Bryan Griffin, David Vivirido, Ian Michael Crumm, Isaac Likes, Joey Zauzig, Marina Testino, Michael Klug, Young Paris, FWO’s own Pablo Starr, and many more.