Sara Bag By Genny New Proposals For Spring Summer 2019

Sara Bag By Genny New Proposals For Spring Summer 2019

Represented by Guitar Advertising & PR.

Colorful, geometric and seventies-inspired: in one word, unmissable.

The new object of desire of the season is the Sara Bag, the iconic tote bag by Genny. Born from a refined and lively inspiration translated into different variations, the bag becomes a new femininity statement for summer 2019.

Sara Bag By Genny

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The key element is the sculptural, geometric and rigid shape with reassuring, sharp and clean lines: a high visual impact is guaranteed.

Unexpected steel details – on handles, finishes and label – alternate to diversified contemporary textures: the wire mesh creates dynamic movements, the colorful PVC brightens the everyday with iridescent hues, the gloss surface is filled with pastel or off white shades.

Two sizes – mini and medium – to fall in love with and to flaunt in any occasion, ensuring a polished and whimsical style for every moment.

A contemporary trend dedicated to the most authentic Italian lifestyle, amplifying that feminine spirit which is able to blend tradition and innovation, the same values that made Genny renowned all around the world.


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With love,


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