Rouba G Fall 2018: Paris Fashion Week

Rouba G Paris Fashion Week FW18

Rouba G captivated the guests at the Intercontinental Le Grand for her exclusive show last night in Paris. She presented her collection, Dragon Dawn, which embodied a sea of jewel tones that blended seamlessly to whimsical pastels with a mix of glimmering floor length gowns, midi-length gowns, one-piece jumpers, separates and short cocktail dresses.

The show began with a green story featuring ruffle sleeve details and sheer panel floor length skirts. Standout pieces included a floor length seafoam green gown with exaggerated puff sleeves that appeared to modernize the Edwardian puffed sleeve trend and a shift dress handcrafted from metallic leather triangular pieces in the color stories of the collection that felt like an inspired “dragon scale” dress in the chicest way possible.

Plum evening gowns glided down the runway with perfectly place sheer panels and ruffled sleeve details that mimicked dragon spikes, which flowed into soft pale pink tulles and chiffon gowns creating an ethereal feel.

The designer brought elegance and glamour to the runway in the beautiful rotunda of the space with a creative and unique twist on the traditional runway configuration, having models walk in a circular motion around the room.

Rouba G: Paris FW18

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For more information on the designer visit or follow along on Twitter at @GroubaG, Instagram at @Rouba.g, and Facebook at @Rouba.G.


About Rouba G

Rouba G’s vigorous devotion for fashion compelled her to dive headfirst into the industry, only to be rejected more than once for being too audacious and offbeat. Challenged to push the boundaries, possessing a singular style and key prowess necessary to flourish in the industry, having enough experience enabling the enhancement of individual profile, Rouba G has a message to convey through every single collection. The designer does so by transforming everyday mundane concrete objects and ideas into magnificent garments. She merges top level technical expertise along with her aesthetic finesse and the result is ethereal.

About Oxford Fashion Studio

Oxford Fashion Studio presents independent and emerging global fashion brands to press and stockists through a runway show platform around the world. Its team of curators reviews more than 40,000 designers a year issuing invitations to brands with original concepts to present their collections in the world’s four fashion capitals. They are experts on these cities and the global fashion currents that flow through them. OFS has produced over 100 runway shows presenting more than 6000 looks across New York, London, Milan and Paris.

About Makeup By Michelle Webb

On behalf of AOFMPro using Dermalogica. AOFM Pro has grown to become the makeup purveyor of choice for fashion editorials, films, red carpet events and more and is also a key partner of more than 200 designer catwalk shows each year at New York Fashion Week, London Fashion Week, Milan Fashion Week, Paris Fashion Week, Tokyo Fashion Week, London Fashion Week Men’s and Milano Moda Uomo.


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