Rise by Paraiso Miami Swim Week: A New Platform Elevating Emerging Swim and Resortwear Talent to the Global Stage

This three-day event opened the runway to some of the industry’s most promising emerging brands. Hosted in partnership with The Surfcomber Miami Beach, the experience immersed guests in the latest swim and resortwear collections, showcasing innovative designs

PARAISO Miami Swim Week, the leading global platform for swim and resortwear, successfully debuted RISE, an innovative production concept dedicated to showcasing emerging designers while redefining the traditional runway experience.

Held May 28–30, 2026, during PARAISO’s 22nd edition, RISE delivered a bold new immersive format under the iconic PARAISO umbrella, creating an elevated platform for up-and-coming brands within a high-impact and dynamic setting.

Presented in partnership with the Kimpton Surfcomber Hotel, one of Miami Beach’s most iconic Art Deco destinations, RISE transformed the celebrated oceanfront property into an immersive open-air fashion spectacle for three unforgettable nights. Framed by swaying palms, vibrant experiential activations, and the timeless glamour of South Beach, the event reimagined the hotel’s renowned pool deck as a cinematic runway environment where heritage architecture met the future of swim and resortwear design.

DYNAMIC BRAND SHOWCASES

Upon arrival, guests were welcomed into an immersive brand experience featuring curated cabana activations surrounding the venue, allowing attendees to engage directly with participating brands while discovering the latest trends and innovations in swimwear, resortwear, beauty, and lifestyle. The experiential environment created a seamless fusion of fashion, hospitality, and consumer engagement throughout the event.

At the center of the multi-sensory experience stood a dramatic custom-built runway that appeared to levitate above the hotel’s historic pool, creating the illusion of models walking on water beneath the Miami night sky. As the sun set each evening, guests experienced an atmosphere energized by live DJ performances, tropical breezes, and the unmistakable energy that defines Miami Beach nightlife. Equal parts runway presentation, cultural gathering, and experiential destination, RISE captivated both industry insiders and consumers, delivering a visually striking environment where fashion, music, nightlife, and architecture converged.

INTEGRAL PARTNERSHIPS

Models were styled using products from official makeup sponsor Ere Perez Natural Beauty, which also hosted a guest activation onsite, offering attendees an opportunity to discover the brand’s clean beauty philosophy and hero products firsthand. Hair styling throughout the event was provided by official hair sponsor MONCHO MORENO, whose team helped bring each designer’s creative vision to life on the runway.

“RISE represented an exciting new chapter for PARAISO as we continued to evolve and create an elevated space for emerging voices within the swimwear industry,” said Natalija Dedic-Stojanovic, Co-Founder of PARAISO Miami Swim Week. “This platform was created to celebrate discovery, creativity, and innovation while providing the next generation of designers with a stage that reflected the energy and global influence of PARAISO Miami Swim Week.”

The inaugural RISE lineup featured a curated selection of emerging and contemporary brands, including 12th Tribe, AJA, Atelier Palacios, Aura Maris, Avidlove, Belle D’Amour, Capsool, Christin Marie Studio, Diyanni Yacht Club, Huneys, LA’AVANA, LASCANA, NOHRE, Perichette, Peruvian Women Artisans, Planet Fashion, Rocky Rafaela, Salty Mermaid, Trusso Swim, Vampire Surf Club.

As part of PARAISO Miami Swim Week’s broader programming, RISE reinforced the organization’s ongoing commitment to championing both established designers and emerging talent while continuing to push the boundaries of how fashion is experienced. With billions of media impressions annually and attendees representing more than 60 countries, PARAISO remains at the forefront of global swimwear culture.

The successful debut of RISE complemented PARAISO Miami Swim Week’s extensive calendar of runway shows, brand activations, experiential events, and industry programming across Miami Beach, further solidifying the week’s reputation as the premier global destination for swim and resortwear fashion.

12th TRIBE / NEWMARK
12th Tribe is more than a fashion brand; it’s a destination for life’s most memorable moments. Founded with a passion for helping women feel confident and effortlessly styled, 12th Tribe curates head-to-toe looks for every occasion, from festival weekends and dream vacations to weddings, date nights, and everyday adventures.What began as a small vintage resale venture has grown into a globally recognized brand, built on community, creativity, and a love for self-expression. At the heart of 12th Tribe is a commitment to making getting dressed feel exciting, easy, and empowering. Every collection is thoughtfully designed to help you create unforgettable memories while looking and feeling your best.

@SHOP12THTRIBE
@NEWMARKMODELS

AJA SWIM
AJA is a luxury swim and resortwear brand founded by Rachel Guerrero and co founded by Gabriel Guerrero. Designed in California and ethically produced in Los Angeles, AJA blends elevated craftsmanship with intentional design to create pieces that feel as powerful as they look. Rooted in confidence, modern femininity, and self expression, the brand is known for sculpting silhouettes, premium fabrics, and refined embellishments inspired by the art of escape and Mediterranean summers.

@AJA_SWIMLINE

ATELIER PALACIOS
Atelier Palacios is a French swimwear brand founded in 2024 and built around one obsession: the perfect tan! At the heart of the brand is an innovative fabric technology that allows the sun to pass through the material for an even, uniform tan. A concept rarely seen in the swimwear industry. Atelier Palacios creates bold, colorful swimwear that celebrates the female body without trying too hard, confident by design.

@ATELIERPALACIOSSWIMWEAR

AURA MARIS
Aura Maris is a luxury swim and resortwear brand inspired by the rhythm, beauty, and energy of the sea. Meaning “sea breeze” in Latin, the brand blends art, nature, and conscious design through ethically sourced materials, including recycled Italian swim fabrics and natural fibers. Known for its hand-painted watercolor prints created by a marine environmental artist, Aura Maris transforms wearable pieces into modern works of art. Designed for the woman who is powerful, fluid, and free, each collection embodies a philosophy where fashion, craftsmanship, and intention move in harmony.

@AURAMARISRESORT

AVIDLOVE
Avidlove is a women’s intimate brand built on a simple belief: lingerie is more than what you wear, it’s how you feel. From the everyday to the extraordinary, Avidlove designs pieces that spark confidence, celebrate femininity, and turn ordinary moments into something worth remembering. At Avidlove, we don’t just create lingerie. We create the feeling that makes your heart flutter, and the confidence to carry it with you all day long.

@AVIDLOVE.OFFICIAL

BELLE D’AMOUR
For the woman who is beautifully unstoppable. Belle D’Amour is a luxury swimwear and resortwear label defined by bold femininity, refined craftsmanship, and a distinctly modern edge and each piece is created to sculpt, flatter, and command attention from sunlit shores to after dark escapes. With an emphasis on elevated design and intentional detail, the brand transforms every look into a lasting impression where confidence is worn, and style leaves a mark.

@BELLEDAMOUROFFICIEL

CAPSOOL
For the woman who is beautifully unstoppable. Belle D’Amour is a luxury swimwear and resortwear label defined by bold femininity, refined craftsmanship, and a distinctly modern edge and each piece is created to sculpt, flatter, and command attention from sunlit shores to after dark escapes. With an emphasis on elevated design and intentional detail, the brand transforms every look into a lasting impression where confidence is worn, and style leaves a mark.

@CAPSOOL.US

CHRISTIN MARIE STUDIO
A Los Angeles based demi fine jewelry brand built at the intersection of craftsmanship, inclusive design, and creator led commerce. The brand has grown into TikTok Shop’s No. 1 handmade jewelry brand and 2026 Fashion Creator of the Year. The brand focuses on ethical sourcing, lab grown stones, and tarnish resistant materials, designed for a multigenerational community of trendsetters, tastemakers, and everyday wearers who believe self expression should never come at the expense of quality or accessibility.

@CHRISTINMARIESTUDIO

DIYANNI YACHT CLUB
Diyanni Yacht Club started with a simple moment, sailing from Newport Beach to Catalina Island California, warm sun during the day, cool air at night, and your girlfriend stealing your cashmere sweater because it feels better than anything she owns. That moment became the brand. We focus on one perfect piece: a luxury cashmere “girlfriend sweater” designed to look sharp on you and even better on her. It’s not just clothing, it’s a feeling of warmth, intimacy, and effortless yacht level style.

@DIYANNIYACHTCLUB

HUNEYS
Huneys is a modern women’s lifestyle brand where feminine softness meets bold outdoor energy blending elevated camo, sculpted activewear, and refined swimwear. Huneys creates pieces designed for confident women who move effortlessly between strength and sweetness. Rooted in warm neutrals and clean luxury presentation, the brand embodies a soft yet commanding presence on and off the runway.

@HUNEYSTHEBRAND

LA’AVANA & PERICHETTE
LA’ AVANA was born from something deeply personal, the spirit of Cuban heritage, freedom, colors and unshakable confidence. In just over a year, that spirit has grown into a full resort wear brand, designed for all women and crafted with love and artistry in Medellin, Colombia. Every LA’AVANA piece is a belief made wearable: that elegance belongs at the beach just as much as it does anywhere else, and that every woman deserves to feel confident in her own skin – and her own silhouette.Fashion, we believe, should feel like freedom. That’s why every LA’AVANA piece is designed to move with you, turn heads, and tell a story worth remembering.

Perichette is a luxury accessories brand founded by designer Peri Conner, redefining modern elegance through timeless Italian craftsmanship and distinctive design. Best known for its iconic Opera bag, the brand blends playful femininity with sophisticated details, including rich leathers, intricate prints, and signature gold-plated hardware. Inspired by the artistry and grandeur of the opera, each handcrafted piece is meticulously produced in Italy and designed for the confident, modern woman. Now based in Palm Beach, Perichette continues to elevate luxury accessories with heirloom-quality handbags that embody effortless glamour and enduring style.

@LA.AVANA
@PERICHETTE


LASCANA & LSCN
Founded in 2002 in Hamburg Germany and is a leading swimwear brand in Europe built around lingerie, nightwear, swimwear and beachwear, complemented by fashion, shoes and accessories. The brand is characterized by feminine styles and first class fit and quality at attractive price points. LASCANA’s purpose is to make feeling beautiful effortless for all women, and its mission is to create clothing women can trust so they can feel confident wherever life takes them. From comfort to confidence, LASCANA is the reliable, inclusive by design choice that stays authentic with a sunlit vacation mindset wherever she is.

@LASCANAUSAOFFICIAL
@LSCNBYLASCANA

NOHRE
The luxury resort house, NOHRE, is crafted between New York and Delhi and brings an atelier sensibility to swim, lounge, night, and resortwear. The debut collection pairs couture technique with modern silhouettes, each piece shaped by hand embellishment, surface techniques, and the craft traditions of Indian karigars. Created in close collaboration with pattern makers, embroiderers, and finishers, the collection moves from sun to water to evening to after dark, capturing the sensual ease that defines the brand.

@MAISONNOHRE

PLANET FASHION
Planet Fashion TV is a global fashion, media, and event production platform based in Miami, recognized for bringing together fashion, luxury, entertainment, and lifestyle through immersive experiences and multimedia storytelling. Produced by Sea Star Films, the brand has built an international presence through fashion shows, large-scale events, content production, public relations, and brand activations across major cultural moments, including fashion weeks, the Cannes Film Festival, Art Basel, and the Olympics. With a media-first approach, Planet Fashion TV helps brands amplify their visibility through runway productions, broadcast content, strategic storytelling, and global event experiences that connect fashion with culture on an international stage.

@PLANETFASHIONTV

ROCKY RAFAELA
Rocky Rafaela is an attitude & feeling as much as it is a fashion brand – a fearless expression of power, beauty, and rebellion. When you wear Rocky Rafaela, you don’t just get dressed – you step into your strongest, most unstoppable self. Every piece is designed to make you feel bold, sensual, courageous, and unapologetically you. Born from founder Rochelle Gregory’s desire to carve her own path and create an unstoppable universe, Rocky Rafaela started with hand-carved leather biker jackets – wearable works of art. Today, the brand has evolved into a full ready-to-wear collection. Rochelle’s own journey of transformation and healing.

@ROCKYRAFAELA

SALTY MERMAID
Born in 2018 with a singular vision: “Let’s make all women feel beautiful.” This journey began with a poster board adorned with magazine cutouts of diverse body shapes and swim designs, shaping the brand’s idea of the “Perfect Swimsuit”, a suit that empowers you to feel and look like a power babe. Salty Mermaid’s inspiration flows from places we’ve yet to visit, curating prints that capture the fantasy of global travel. Each collection reflects a destination that invites you to feel as though you’ve journeyed to your dream location without ever leaving your hometown.

@SALTYMERMAIDSWIM

TRUSSO SWIM & CHRISTIN MARIE STUDIO
Trusso Swim is a New York based swimwear brand redefining modern resortwear through elevated silhouettes, precise construction, and a confident, fashion forward aesthetic. The brand is committed to sustainability through small batch production, the use of recycled fabrics across collections, and ethical manufacturing practices that emphasize intentional, responsible design. Designed for both runway impact and everyday wear, each collection balances bold femininity with refined statement silhouettes. Christin Marie Studio is a Los Angeles based demi fine jewelry brand built at the intersection of craftsmanship, inclusive design, and creator led commerce. The brand has grown into TikTok Shop’s No. 1 handmade jewelry brand and 2026 Fashion Creator of the Year. The brand focuses on ethical sourcing, lab grown stones, and tarnish resistant materials, designed for a multigenerational community of trendsetters, tastemakers, and everyday wearers who believe self expression should never come at the expense of quality or accessibility.

@TRUSSO_SWIM
@CHRISTINMARIESTUDIO

VAMPIRE SURF CLUB

Vampire Surf Club is a Venice Beach based surfwear brand turning sun protection into a style statement. The collection centers around UPF50+ surfwear and swimwear cut from Italian fabric with ECONYL® regenerated nylon yarn and Japanese limestone based neoprene. Silhouettes expand the definition of swimwear, with hooded rashguards, springsuits, and full length bodysuits as brand signatures. The aesthetic is sophisticated, edgy, and editorial. The brand philosophy: more time in the water.

@VAMPIRESURFCLUB

ABOUT PARAISO MIAMI SWIM WEEK:

PARAISO Miami Swim Week, widely known as Miami Swim Week, served as the epicenter of the global swim and resort wear industry for more than 20 years. Since its launch in July 2018, PARAISO’s experiential festival brought together leading fashion, wellness, beauty, and lifestyle brands through a dynamic lineup of runway shows, activations, product launches, and cultural collaborations across Miami Beach. Rooted in innovation, originality, and discovery, the multi-day event showcased top designers, creators, and emerging talent from around the world. In 2026, PARAISO celebrated the sophomore edition of the Swimwear Icons Hall of Fame (SIHOF), honoring the industry’s most influential tastemakers and trailblazers, while also debuting RISE, a production platform dedicated to spotlighting up-and-coming brands. The week’s events ran from May 27 through May 31, drawing a star-studded roster of designers, industry leaders, and creators.

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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