In official partnership with Paraiso Miami Beach Swim Week as its Saturday night show block, the platform delivers one of the week’s most anticipated runway moments.
There are moments in Miami when the city shifts — when fashion, culture, and energy collide in a way that feels entirely its own.
Planet Fashion returns to Miami Swim Week 2026 as one of those defining forces, unveiling a multi-day experience that transcends the traditional runway and transforms the week into a living expression of style, performance, and community.
Planet Fashion
“This year’s Swim Week represents a real evolution for us,” said Celia Evans, Founder and CEO of Planet Fashion TV. “We’re building something far beyond a runway show — this is a fully immersive cultural platform that brings together beauty, fashion, performance, and community. Miami is about freedom, individuality, and joy, and this year’s experience reflects that in the most elevated and unapologetic way.”
The experience begins on Wednesday, May 27, with the “Get Snatched for Swim Week” Glow-Up Event at Lavish Laser MedSpa in Midtown Miami. From 5 PM to 9 PM, models, creators, and VIP guests step into a curated environment of transformation — where beauty, wellness, and confidence converge ahead of Swim Week’s biggest moments. The Peptide Phix, the internet’s most sought-after luxury peptide brand, will offer complimentary consultations and exclusive event pricing, with products available via this unique link. The evening is elevated by Palace South Beach‘s catering and cocktails, setting the tone for a collaboration that carries throughout the week.
On Thursday, May 28, the focus shifts to discovery and connection at the Uma House, where a Model Casting Call and Influencer Gifting Suite unfold from 12 PM to 4 PM. As the sun sets (6 PM), the rooftop transforms into a luminous Champagne Welcome Cocktail Reception, an invitation-only gathering of media, tastemakers, and industry leaders. The evening is hosted in partnership with Signor Sassi, the iconic London- and Dubai-based dining destination, whose arrival to South Florida’s Millionaire’s Row adds an unmistakable layer of international glamour to the week.
The rhythm of the week continues on Friday, May 29, with a Cakes Body poolside takeover at The Plymouth Hotel, followed by a model and influencer medspa content takeover at Lavish Laser. Throughout the weekend, select media and guests may access preferred rates at The Plymouth Hotel via this Media Rate link, offering a refined, centrally located home base in the heart of Miami Beach’s Swim Week energy.
Saturday unfolds with intention, beginning with a Beauty & Cosmetic Trends Brunch hosted by Lavish Laser before building toward the week’s defining moment.
On the evening of Saturday, May 30, Planet Fashion takes center stage at the iconic Kimpton Surfcomber Hotel for its official Saturday Night Runway Showcase, presented in collaboration with Paraiso Miami Beach Swim Week. Set within the largest backyard on Miami Beach, a dramatic 100-foot runway stretches across the pool, creating a surreal, cinematic stage where fashion and performance meet.
The evening will feature an international lineup of designers, live performances curated in partnership with William Morris Endeavor (WME). This year’s runway lineup brings together a dynamic mix of international resort wear, sustainable swim, lingerie, menswear, and emerging fashion talent from across the globe. Featured designers include AVIDLOVE, the fashion-forward intimate apparel brand redefining modern sensuality through confidence-driven design; Miami-based sustainable resort wear designer Cassandra Youngs, whose bold and eco-conscious creations recently caught the attention of RuPaul’s Drag Race; and Planet Fashion alumni Samantha Jones of Beau Swim, returning to Miami following standout presentations at Monaco Swim Week with a new sustainably focused swim collection for both men and women.
The lineup further includes acclaimed luxury resort wear label Dur Doux, the celebrated mother-daughter African American design duo recently relocated to Miami and featured in Vogue; Josephine’s Closet by social media sensation Adrianna Aloni, known for blending lingerie, glamour, and influencer culture into highly buzzworthy runway moments; and Vana Swim, debuting its latest European-inspired swimwear collection direct from Spain. The evening will also feature Planet Fashion’s highly anticipated “Love Letter to Miami” presented in collaboration with Palace South Beach. In this unforgettable moment, drag artistry, menswear, and the Eliad Cohen swim collection collide in a vibrant celebration of Miami’s spirit — bold, inclusive, playful, and entirely without limits. True to Planet Fashion tradition, additional fashion surprises, celebrity appearances, and immersive runway moments will unfold throughout the week.
“This is Miami at its most expressive,” added Evans. “It’s color, it’s movement, it’s diversity, it’s joy. It’s about celebrating everyone exactly as they are, in a way that feels elevated, theatrical, and unforgettable. This will be one of the moments people talk about long after Swim Week ends.”
The experience culminates on Sunday, May 31, with an Influencer, Model, and Media Brunch & Show at Palace South Beach, followed by an intimate closing Model & Media Dinner at Signor Sassi in Hallandale Beach — a final, elevated gathering that brings together the week’s most influential voices in fashion, media, and culture.
Throughout the week, VIP guests and front-row attendees will receive luxury gift bags valued at $1,000, featuring a curated selection of premium beauty, wellness, and lifestyle products.
This year’s production is supported by a powerful roster of brand partners. Beauty and backstage preparation will be powered by UNITE Hair Care, with execution led by The Mane Group, alongside global beauty agency The Rogue House, known for its elevated runway, editorial, and backstage artistry. Fashion integrations include Josephine’s Closet, while strategic partners, including Palace South Beach, The Peptide Phix (10% off with this link), Signor Sassi, and Lavish Laser MedSpa, help shape a seamless intersection of beauty, wellness, and culture.
While the schedule is filled with defining moments, two highly anticipated experiences remain intentionally under wraps — designed to unfold organically and capture attention in ways that cannot be replicated.
With its 2026 edition, Planet Fashion continues to evolve beyond the runway, shaping Miami Swim Week’s narrative through a bold fusion of fashion, performance, and experiential storytelling.
Select tickets for the Saturday night runway showcase are available for purchase via this Eventbrite link.
PLANET FASHION MIAMI SWIM WEEK 2026 MEDIA KIT
Planet Fashion TV is a global fashion and lifestyle media platform dedicated to showcasing emerging and established designers, cultural innovators, and industry leaders across international markets. Through runway productions, digital content, and experiential activations, Planet Fashion TV delivers high-impact storytelling at the intersection of fashion, entertainment, and global culture.
