Nick Graham | NYFW Men’s

Nick Graham | New York Fashion Week: Men’s

As founder and Chief Underpants Officer of Joe Boxer, Nick Graham changed the face of fashion when he turned his underwear company into one of America’s most popular lifestyle brands.

Graham launched his first eponymous brand in 2014 to address what he defines as the “Perennial Millennial” consumer.

For his SS 2018 collection, “Atlantis” — presented during Men’s Fashion Week in New York City — he used Donovan’s hit record Atlantis as background music. The presentation also featured a 10-minute short film directed by the designer.

Nick Graham | NYFW: Men’s

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(Photos: Janice Yim)

“When you hear the lyrics Donovan wrote in 1968, you realize the message was just as relevant then as it is now, but it is just as relevant as it was 2500 years ago when Plato first imagined it.”

The start of the show featured a 10-minute short film directed by Graham based upon the ocean with music from 16-year-old composer, Truman Gaynes, adding to the overall experience.

“Even before the ‘Life On Mars’ show, I was thinking of exploring the ocean, and not only our impact on it, but it’s impact and influence on us. The Atlantis show is really a metaphor within a fashion show. In many ways we are Atlantis, and need to be cognizant of where we live and how we live here,” Graham has said.

In many ways we are Atlantis, said Graham

The collection featured vibrant and subtle blues of the oceans, as well as a psychedelic array of colors inspired by the coral reefs. Continuing his trademark sense of bringing color and pattern to men’s clothing, the show was an explosion of bright colors in tailored clothing, shirting, and sportswear.

Attended guests included: Steven Kolb (CFDA), Chyno Miranda (CFDA Ambassador), Kelly Oubre Jr. (CFDA Ambassador), Jared Harris* (Actor), Connor Leimer (Musician), Adrian Kondratowicz (Artist), Jack Griffo (Influencer), Joseph Lucido (Influencer), Joseph Barbour (Influencer), Owen Cain (Influencer), Ty Hunter (Stylist), Kim Vandenberg (Olympic Swimmer), Carmen Carrera (TV Personality), Shai Baitel (Mana Contemporary), Eric Rutherford, Helio Campos, Ricky Clifton, Jordan Doner, Torraine Futurum, Fern Mallis, and James Truman.

(*Dressed in Nick Graham)


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