On Everyone’s Lips: Cosmoprof’s NYFW Expansion (and Lana Zakocela for Glamour)


Cosmoprof Isn’t Blushing About NYFW Expansion

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Lana Zakocela in new FTL Moda shoot for Glamour

 
If you’re a professional in the beauty and cosmetics industry, you likely already know Cosmoprof Worldwide — one of the world’s top suppliers of professional beauty, makeup, and hair products.

Now Cosmoprof is expanding its presence at New York Fashion Week, with a partership with one of the NYFW’s top producers, The Shows at FTL Moda.

Cosmoprof is expanding its NYFW presence.

Cosmoprof made building inroads to the NYFW community a priority during its recent edition of Cosmopack New York: two days of business meetings held May 11-12 at Spring Studios.

Director Enrico Zannini told Fashion Week Online:

“This year we placed a strong focus on recruiting buyers … but we also wanted to create an opportunity to debate current and future trends with the biggest experts in our field. Noteworthy is our newly established collaboration with Ilaria Niccolini and FTL Moda, through which we’ve been able to create a strong link between the cosmetics industry and the New York fashion scene.”

We’re creating a strong link between the cosmetics industry and the New York fashion scene.

Part of the activities included The Make Up Room, produced by FTL Moda and powered by celebrity MUAs Suzana Hallili (Sandra Bullock, Larry King, Fendi, Lindsay Lohan) and Victor Noble (Vogue, Harper’s Bazaar, GQ).

The Make Up Room was powered by celebrity MUAs Suzana Hallili and Victor Noble.

FTL Moda president Ilaria said: “Speed, aesthetics, and performance optimization are key for the hectic and necessarily outstanding stages of New York Fashion Week.”

Speed, aesthetics, and performance are key for New York Fashion Week.

The Cosmopack activation included notable manufactures Omnicos, Chromavis, Pink Frogs, PennelliFaro, and Pharmacos. Models were Yun Gao and Stacey Farnet of MSA Models.

 
Editorial for Glamour

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The Make-Up Room also did double-duty as a springboard for a new editorial for Glamour, produced by FTL Moda, starring model Lana Zakocela of The Lions NY.

The new editorial — which will debut soon in Glamour Bulgaria — was shot by Élio Nogueira, styled by celebrity hair stylist Matt Fugate, and FTL Moda art director Pablo Patané, in addition to Victor Noble and Suzana Hallili.

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The Make-Up Room was a springboard for a new editorial for Glamour magazine, starring Lana Zakocela and produced by FTL Moda.

One thing’s certain: Cosmoprof’s new foray into NYFW is a haute move indeed.

Behind The Scenes

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Learn more

cosmoprof.com
ftlshows.com
makeuppro.org

 
With love,

FWO