Leading global fashion powerhouse Oh Polly held their exclusive Fashion Week catwalk show on Saturday, 17th February 2024. The highly anticipated show took place in the Hyde Park area of London and was attended by notable guests, including TV personality and presenter, Maura Higgins.
The showcase was a true feast for the eyes, with a show-stopping display of unreleased embellished gowns alongside signature maxi styles, playful mini dresses enhanced with built-in corsetry and signature two-piece sets, all exclusively designed in-house at Oh Polly’s London atelier. The colour palette included an array of versatile and transitional hues, including black, ivory, and beige with pops of pink and blue, signalling the brand’s welcoming of spring.
The unique designs, each crafted to beautifully highlight the models’ natural curves and contours as they walked the runway, were uplifted with hand-appliquéd elements, head-turning embellishments and premium fabrics. The stunning styles showcased were an undeniable level-up for the brand, whose focus this season is on carefully curated collections amplified by figure-hugging construction and intricate detailing.
All styles shown on the catwalk will be available to shop on the official Oh Polly website over the coming weeks.
Oh Polly’s
Oh Polly is known for its elevated events and its Fashion Week Show was no exception. Those lucky enough to be on the exclusive guest list were welcomed at the venue from 7 pm with an open bar, sponsored by Neurita Tequila and Whitley Neill. After this, attendees took their seats and enjoyed the show, before gradually departing the venue at 10 pm.
ABOUT OH POLLY:
Oh Polly is a rapidly growing pure-play fashion brand selling women’s clothing internationally. They have offices in Glasgow, Liverpool, London, Los Angeles, Dhaka, and Guangzhou, with over 350 employees in the UK and 1500 directly employed worldwide. With a social-first business model centred around industry-leading Instagram and TikTok accounts, the brand delivers affordable but high-quality clothing built around an ethical supply chain. In 2019, Oh Polly was ranked as the 5th most social media engaged clothing brand within the UK and by November 2023, they had a combined following of over 7.5 million. This puts them among the fastest growing fashion brands within the UK.
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With love,
FWO
