Noon by Noor: NYFW SS18
Represented by Linda Gaunt Communications.
Bahrain, home country of designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa, was the inspiration for their SS18 NYFW collection.
Their home was “portrayed through the color palette of red and white, sketchbook print, embellishments,” in addition to several other elements, including modern takes on Bahrain’s traditional silhouette.
The looks were elegant, streamlined, and fun, adopting elements of whimsy in floral and ladybug prints (we admit: we loved the ladybugs). The overall effect was as cheery as a breezy summer day.
The overall effect was as cheery as a breezy summer day
Noon By Noor NYFW SS18
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In line with the current trend toward relaxing binary gender roles, the new collection also blended masculine and feminine, exploring masculine shapes in wide leg trousers, tailored blazers, oversized shirts, and knitwear.
In line with the current trend toward relaxing binary gender roles, the new collection also blended masculine and feminine
Meanwhile, ruffles, pleats, billowing sleeve shapes and sheer fabrics brought undeniably feminine details to the looks.
This season’s collection also introduced cotton embroidered and printed t-shirts, quoting the words “Love” or “Wisdom” in Arabic script with its English translation featured on the back, which are styled with trousers and skirts.
The use of Arabic script was a potent message of love in a world that always seems to need more of it.
It was a potent message of love in a world that always seems to need more of it.
This season, Noon By Noor is also collaborating with luxury L.A. based handbag designer Tyler Ellis. The result is a signature 10-piece capsule collection comprised of two styles: a sleek Kelly Box, and a Lee Pouchet envelope clutch.
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With love,
FWO
