The 26th Edition of New York Men’s Day Returns at Mercedes-Benz of Manhattan as Partnership Continues
Wolverine Makes Its Sponsorship Debut with Vogel NYC and Oribe Returning
Celebrating its 26th season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, presented by PROJECT and COTERIE by
Informa, on Thursday, September 10th , 2026.
The showcase will once again kick off New York Fashion Week with two sessions and will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET. Returning for the third consecutive season as presenting sponsor, PROJECT and COTERIE’s presence this season aligns with COTERIE taking place concurrently at the Javits Center in New York from September 9th – 11th, 2026, further uniting the men’s and women’s contemporary fashion communities under the FASHION by Informa umbrella.
New York Men’s Day
PROJECT and COTERIE will host the bar for the afternoon session of New York Men’s Day, creating a dedicated space for buyers, editors, stylists, and industry insiders to connect and discover talent showing throughout NYMD. “With COTERIE and New York Men’s Day happening at the same time, we’re proud to bring our communities even closer together,” says Brian Bartiss, VP of Sales, FASHION by Informa. “PROJECT and COTERIE has always been about discovery, connectivity, and elevating the most compelling voices in fashion, and partnering with NYMD allows us to continue our mission. Supporting designers through this platform is essential to nurturing the next wave of global talent, and we’re thrilled to celebrate that energy with NYMD this September.”
Continuing its partnership with Mercedes-Benz of Manhattan, the showcase will return to the state-of-the-art flagship dealership in Hell’s Kitchen, New York City. NYMD will occupy the ground level of the facility, inaugurating four new brands and four returning designers.
“We are proud to host New York Men’s Day at Mercedes-Benz of Manhattan for the third time, continuing to support emerging menswear talent in New York City. Our 330,000-square-foot showroom once again transforms into a dynamic stage for innovation, where fashion, design, and automotive excellence intersect. As we celebrate 140 years since the invention of the automobile and 100 years of the Mercedes-Benz name, partnerships like NYMD reflect our ongoing commitment to shaping the future of creativity and cultural experiences,” said Manuel Terrones, General Manager, Mercedes-Benz of Manhattan.
Wolverine makes its New York Men’s Day debut, spotlighting its flagship 1000 Mile Collection. First introduced in 1914 as a groundbreaking work boot, the 1000 Mile Boot has long been a symbol of enduring quality and craft. Today, Wolverine honors the 1000 Mile legacy with an expanded line of timeless, archive-inspired styles. The full collection will be on display throughout the event, with Wolverine partnering with select New York Men’s Day designers to feature their footwear in their presentations.
Returning as an official sponsor of New York Men’s Day, Vogel—New York’s oldest custom shoemaker—will introduce four new boots: the Derby, Military, Roper, and Chukka Boots as the latest silhouettes in the brand’s foundational ICONS Collection. With an expanded offering and a seasonal focus on boots, the collection continues to allow the wearer to choose not only the shape that fits their lifestyle, but the function, feel, and finish that best suits their world. Handcrafted in the United States, Vogel will invite guests for a live artisan demonstration, offering an immersive look at the craftsmanship, heritage, and design principles that have defined the brand since 1879.
Other sponsors include luxury haircare brand Oribe Hair Care, who is providing products and teams; and Augment will provide make-up teams and products for designers to use on models during their respective presentations.
“We built New York Men’s Day to be a launchpad, and this season continues to be the best expression of that vision,” said Erin Hawker, founder of Agentry PR and New York Men’s Day. “With four designers returning – Avon Anglers, Christopher Lowman, Clara Son, and Science Project Company – to push their narratives even further and four new voices – Alienant, big ocean x andy yu, Ethan Lewy, and Ouila – stepping onto the platform for the first time, NYMD continues to be a place where menswear and expansive design can take real risks in front of the industry. We’re incredibly grateful to our partners, whose ongoing support allows us to keep investing in emerging talent and growing this community, and we’re excited to see how this group raises the bar for what New York menswear can be.” said Hawker.
