Negris LeBrum NYFW FW18
Negris LeBrum, Houston, launched its Fall/Winter 2018 on Sunday February 11th at the famous Original Adidas venue which is now 393 NYC.
This season the brand’s Black to Basic collection represented the rebirth of Negris LeBrum and the relaunch of their signature t-shirt that started it all. The foundation of the brand has always been rooted in the Negris love story and each collection is defined by the boldness of the color black that reflects the brand slogan: Lenoir est Joli.
Negris LeBrum: NYFW FW18
With help of Fresh Off The Rail this season the brand received several mentions for its collection, handbags, makeup and model hairstyle by notable fashion publications such as: Teen Vogue, Essence, Cosmopolitan, Glamour Brazil and Jetsetter Mag. It’s clear that the brands rebirth and partnership with FOTR was exactly the right decision made by the designer/owner Travis Hamilton.
Negris Lebrum is known for introducing retro classic collections. This season the brand featured African-American models with natural hair portraying a modern 70s look. The collection reflects the aspirations, attitudes and strength of today’s independent woman. The brands collection was consumed with the bold color black with furs, lace, silks and hints of sequins. Negris LeBrum has remained consistent with the collection reflecting a modern retro.
The Negris LeBrum brand is based on the love story between a beautiful French Creole woman named Negris and a handsome man, Sam LeBrum that began in the 1940s. Their love story represents lifestyle, culture and heritage of the brand.
The hair and makeup for the show was produced by the famous Japanese brand Augment International and model’s courtesy of Revalushion Agency of Houston, Texas.
The Negris LeBrum Mardi Gras Soiree in NYC has caught on and this seasons after-party was hosted by Le Souk restaurant in Greenwich Village. This season was produced and sponsored by Fresh Off The Rail LLC.