Mrhua Mrshua by Niuniu Chou Presented by Global Fashion Collective SS2020 Recap

Represents EB Consults.

Into an ambient atmosphere came the latest collection from Chinese brand MRHUA MRSHUA by NiuNiu Chou.

‘Male left female right of MIX’ was a fitting name for artistic designer NiuNiu Chou’s SS20 collection as a multitude of male and female silhouettes poured onto the runway from an array of cultural influences. Exaggerated fabrics, layers and abstract prints were seamlessly coupled with a vibrant colour palette lending a feast for the senses.

 
Niuniu Chou


Photos: Global Fashion Collective

Designer NiuNiu Chou integrated diverse cultural and ethnic elements along with a fusion of pop art influences with contemporary styling. Elegant silhouettes were contrasted against distinctive and exaggerated shapes in fabrics such as iridescent silk, and intricate embroidery. Fabrics were as unique as the decorative trimmings that adorned the shoulders and feet of the models. The theme of genderless, seasonless and timeless style ran through the collection with the fusing of male and female designs into one seamless entity.

The runway was entranced as tribal influences were awash amongst a colour palette that bounced and vibrated across the runway from vibrant fuschia and electric green to kaleidoscopic prints and brocade. Patterns were equally as diverse, with animal prints, checks and complex prints.

America’s Next Top Model’s former host and television star Miss J Alexander (pictured above and below) also walked the runway in a plethora of striking and spectacular layers, mish-mashed recycled fabrics and futuristic makeup.

NiuNiu offered a fresh perspective on the traditional runway show, staying true to his mission to reinvent garments by reversing the laws and genders of fashion. The finale featured a dazzling patterned green fabric in a joint parade by Miss J Alexander and a child model. In a united display of identical outfits, the aesthetic reinforced NiuNiu’s theme of a boundaryless collection; universal for all to wear. NiuNiu Chou’s dedication to promoting chinese fashions diverse cultural origins in a genderless form rang true in this SS20 collection.

For this show we would like to thank our official sponsors:

Hair: Jorge Luis on behalf of MILBON USA and Stylecraft
Makeup: Michelle Strain on behalf of AOFMPro using Dermalogica

About Global Fashion Collective (GFC)

Global Fashion Collective is a platform supporting creative designers from around the world. The collective produces runway showcases in different fashion capitals with the aim to accelerate the designer’s global development, increase their international media visibility, and open up new markets.

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Learn More

@globalfashioncollective
globalfashioncollective.com

With love,

FWO