Too Funky
For the brand’s 10th anniversary singers on the runway, AI experiments and a menswear capsule collection.
Mario Dice celebrates the Maison’s 10th anniversary by focusing on technological innovation, art and culture, reinterpreting the brand’s distinctive features and staging a unique and engaging performance.
The fashion show, organized in collaboration with Lineapelle and UNIC Concerie Italiane, took place at Fieramilano Rho within the Lineapelle Designers Edition event.
The designer, who already brought forty actresses from Italian cinema to the catwalk in the last edition, continues with artistic contaminations and for this co-ed collection dialogues with the world of music, with a tribute to George Michael and 90s POP. More than twenty singers of the caliber of MIETTA, DOLCENERA, GIUSY FERRERI, SYRIA, SILVIA SALEMI, VERDIANA, BIANCA ATZEI, ANNALISA MINETTI, AIDA COOPER, ELISA MILLE, MARCO CARTA, LEONARDO LAMACCHIA, DAVID BLANK, VALENTINO VIVACE, PROTOPAPA, CHIARA GALIAZZO, PAOLO VALLESI, AND SIMONA BENCINI are expected to be on the catwalk, with a unique show-stopping, never-before-traveled show.
Mario Dice
Experimentation and futuristic innovation also for the collection, which was elaborated through the support of artificial intelligence, guided and controlled step by step by the designer in collaboration with Myvisto, an innovative martech in Turin, to retrace the brand’s stylistic canons and rework them: the precious tattoo-effect embroideries that so distinguished the first catwalks and that led him, along with his hyper-feminine jumpsuits, to tread the red carpets overseas; the generous volumes of his sleeves; and, of course, the star of the most recent and much-appreciated stylistic evolution, leather, which in this collection in particular becomes an icon and glue between the worlds of fashion and music.
For the Anniversary in the collection the great comeback of the man who marked in 2015 the debut of the brand, with a capsule Men Collection. A fashionable, detail-oriented man who can sometimes draw garments from her wardrobe while never losing his identity.
In partnership with Les Boules Colorées the colorful, fluffy oversize “Bubble” pullovers made for men and women completely by hand with three-dimensional stitches for a unique texture.
For accessories, she joins the creativity of Mario Dice Alviero Martini for bags and Paola Venturi for footwear, with the goal of creating a creative synergy.
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