Into the Woods: Malone Souliers London Fashion Week SS18
Atimeless space imagination and the surrealism of fairytales — source and inspiration for the new SS18 shoe collection of designer Mary Alice Malone, which was presented in a playful woodland forest next to Buckingham Palace at London Fashion Week.
Surrounded by darkness, equipped with a torch in lipstick-size, London’s fashion society flocked to 12 Hay Hill, London, to find Malone as colorful as furry shoes between moss and fern.
Malone Souliers: London Fashion Week SS18
Feminine British footwear brand Malone Souliers disrupted London’s sparkling fashion scene with a fairytale landscape that welcomed us on a journey of surrealism and a timeless space of reckless imagination.
By channeling stories from once upon a time, Malone emphasizes her collection is a guide to self-discovery and gratitude for the human heart.
Everlasting shoes co-created by supermodel and philanthropist Natalia Vodianova were lit up in lurex glitter, shades of green, turquoise, and fuchsia.
Believing in the happy ending, fifty percent of proceeds will benefit the Naked Heart Foundation.
50% of proceeds will benefit the Naked Heart Foundation
Following the women’s line, the second collection of Malone’s children’s footwear — perfectly fitted and supporting the feet of three girls dangling on swings — was also introduced.
Dive deep into the woods to discover that which exists somewhere, somehow, eternally -– much like Malone’s shoes.
The Malone Souliers Spring/Summer collection will be available to purchase in store and online beginning in November.