Azzalia to launch “Revival” ready to wear collection for AW 2024 / 2025 season at Paris Fashion Week Showroom. CiCi PR announce the representation of iconic middle eastern ready to wear womenswear label Azzalia as they launch their new AW24/25 collections at a Paris Fashion Week Showroom hosted by Black PR.
With an iconic and adoring customer based within the middle east this premium ready to wear womenswear brand are looking to re-enter the UK / EU / US luxury retail markets with their latest collection after several years break from global wholesale.
Azzalia stands as the epitome of transcendent luxury in the realm of haute couture, specializing in opulent creations ranging from couture abayas and sumptuous gowns to mesmerizing eveningwear and an exclusive ready-to-wear line.
The label sets an uncompromising standard, emphasizing the paramount importance of the finest fabrics, cutting-edge embroidery techniques, masterful tailoring, and avant-garde approaches to design and production.
Founded and meticulously curated by the esteemed Sheikha Amal Al Maktoum, who graces the role of Creative Director.
Amidst a landscape saturated with minimalist aesthetics, Azzalia proudly unveils AW24/25 collection entitled “Revival”, signifying a deliberate departure from prevailing trends. It stems from a desire to reintroduce elements that have faded into the background – crystals, intricate embroidery, extravagant buttons, and a touch of 60’s -inspired glamour. In a sea of simplicity, the goal is to revive the opulence and charm that these details bring, offering a refreshing alternative for those seeking a departure from the minimalistic norm. The collection is a nod to the past, a celebration of craftsmanship, and an invitation to embrace a more elaborate and timeless style.
Azzalia
A beacon of opulence showcased high-quality tweed, ethereal organza, captivating chevron, and sumptuous puffer fabrics. The meticulous design process incorporated detailed elements like embroidery, buttons, feathers, crystals, and brooches, turning each piece into a timeless masterpiece that stood apart from the market’s offerings.
Instore / delivery from August 2024 Price Range RRP GBP £200.00 – £2500.00
Azzalia will launch “Revival” for AW24/25 at Paris Fashion Week – showcasing as part of a premium multi-branded showroom from 1st March – 4th March 2024 hosted by Black PR located at 203 Rue Saint-Martin 75003 Paris for appointments please contact Black PR.
About:
Azzalia is a high-end, luxury fashion brand, specializing in couture abayas, gowns, and eveningwear and ready-to-wear line.
The brand consists of quality pieces, that are a blend of modern elegance and classic luxury. Azzalia emphasizes the importance of utilizing the best quality of fabrics, the latest embroidery techniques, the craft of tailoring, and the most innovative approaches to design and production.
The brand is founded by Sheikha Amal Al Maktoum, the Creative Director. The name is derived from a combination of the names of her two daughters: Azza and Alia. Additionally, the combination of the names forms a homonym for the ‘Azalea’ flower. Flowers provide a great deal of inspiration, not just in the name of the brand, but also the approach to design, using natural materials and couture sewing techniques. With years of passion and experience behind Azzalia, the Founder has created a brand that encapsulates the spirit of luxury, opulence, and grandeur.
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With love,
FWO
