Lily Spring/Summer 2020 Runway Show
Represented by LaFORCE.
General Manager Chen Chaun and Creative Director Li Lun use their collective keen market insight and art school background to successfully build a “contemporary art” style brand. Lily was the first womenswear brand in China to combine fashion and business into a clothing line.
As a trailblazer in young professional women business dressing, LILY’s SS20 collection empowers the new generation of Chinese women with adamant brand proposition, a unique female perspective and brand-new visual communication, enabling professional women to embrace multiple possibilities.
Lily enables Chinese women to express themselves in the workplace and beyond. The black capsule collection offers a modern vocabulary of dressing that is confident, worldly, and sexually liberated, presenting a vision of how a modern independent woman should dress today. Jonathan Saunders has been appointed Creative Director and will design the next collection, following SS20.