Laurence & Chico Spring 2018: New York Fashion Week

Laurence & Chico Showcase Pure Imagination at New York Fashion Week

Represented by Factory PR.

A fashion collection is (not surprisingly) only as good as the inspiration of the designers behind it. When it comes to Laurence Li and Chico Wang — whose imaginations seem limitless — it’s not surprising that a collection can take on the proportions of the epic.

Their Spring/Summer 2018 NYFW Collection, “Makeup Factory” — which seemed to occur somewhere at the crossroads of Rei Kawakubo and Dr. Seuss — was an example of what can happen when designers dare to have fun and dream big.

Laurence & Chico: NYFW SS18

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The brand’s inspiration comes from Laurence’s personalized illustrations depicting their daily lives. The illustrations show only Laurence and Chico drawn as two human characters, whereas friends and family are all characterized as animals, plants, fruits or vegetable figures.

The brand’s inspiration comes from Laurence’s personalized illustrations

Laurence’s illustrations evoke a unique sense of humor with vivid colors, inspiring Chico to use elements from such to create an imaginative bold yet delicate prints and silhouettes for their collections.

Laurence Li and Chico Wang both studied at Parsons. Chico majored in Fashion Design and has worked with top luxury brands including McQueen, Givenchy, Miu Miu and world-renowned luxury boutique, Lane Crawford. Laurence majored in Fashion Marketing and worked in Barneys Buying Department.

The collection was composed of 20 looks including a combination of bold, exaggerated silhouettes and more tailored, intricate separates. Using Laurence’s hand-drawn illustrations, Chico designed the collection with over-the-top glamour and dramatic beauty in mind.

Key fabrications included luxe silk, shredded tweed infused with glitter, and ruffled, embroidered denim. Interlacing pearl embellishments punctuated the collection on an assortment of outerwear, separates, and dresses. Using the brand’s signature prints and high-quality handiwork, the duo created a collection for the woman who isn’t afraid to make an entrance.

for a woman who isn’t afraid to make an entrance

Models were accessorized with oversized red, pink and black wigs, custom gloves, and shoes. Each look was finished with a bold makeup look by Marie Dalgar.

The Spring/Summer 2018 collection, “Makeup Factory,” was inspired by Laurence’s fantasies about the glamorous world of makeup and their friend Cui “Masa” Xiaohong, creator of Chinese cosmetics brand Marie Dalgar.

Original hand-drawn characters depicted in the prints this season include Snake Blush Brush, Grape Brush, Ladybug Brush, Bee Mascara and Powder Foundation with Lion’s Eyes


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