Karlie Kloss and
Diane von Fürstenberg:
“Double O”
Stylish.
DVF and Karlie Kloss Release DVF: Secret Agent
by Chris Collie, New York Editor
Consider this a love letter of sorts. A warm breeze on a summer day. The smell of cookies baking. Good times with friends and family. These are the feelings that Karlie Kloss and Diane von Furstenberg summon up.
They’re special in that way. There’s a warmth and a love that radiates from them; a down-to-earthness that makes the fashion business a little brighter and better for their presence.
The smell of cookies baking.
Ego has no place in their combined universe — their energy is spent on an effusion of good vibes directed toward others — and that makes their world a very special place to live.
So, needless to say, we were very excited to hear about the new Fall 2015 Collection campaign, featuring a short film by Polish-born photographer Peter Lindbergh, called DVF: Secret Agent.
Needless to say, we were pretty excited to hear about DVF: Secret Agent.
The focus of the campaign is the uber-customizable DVF Secret Agent handbag.
According to Diane von Fürstenberg: “The DVF Secret Agent bag, and the character Karlie plays, are really metaphors for the DVF woman. She is a businesswoman, a mother, a lover, a friend. She is always on-the-go. Now we have created the ultimate accomplice for every facet of the life she lives fully.”
She is a businesswoman, a mother, a lover, a friend.
The multi-dimensional quality of the bag is aptly reflected in the choice of Karlie Kloss as model, who’s known for bringing sizzle, sexuality and Swan Lake-intensity to her runway and editorial appearances, even as she’s known for creating baked goods for charity and supporting young women in learning to code.
The multi-dimensional quality of the bag is aptly reflected in the choice of Karlie Kloss as model.
And it goes without saying that Diane von Furstenberg, herself, has led an über-multi-faceted life, which has included life as an Austrian princess, Studio 54 attendee, friend to Andy Warhol, creator of the wrap dress — most importantly, as she’s known to say — wife and mother.
But beyond the shape-shifting and role-playing, the video exhibits another hallmark of both the DVF and Karlie Kloss “brands.” It’s playful, fun, and doesn’t take itself too seriously.
The film was created with New York based creative agency Laird + Partners and styled by Edward Enninful.
“Effortless, sexy and on-the-go, [the DVF woman, as portrayed by Karlie Kloss] transitions seamlessly from day to night with the help of a handsome accomplice, her multi-faceted DVF Secret Agent bag, and a series of standout looks from the Fall 2015 Seduction collection.”
See the collection here. Enjoy!
FWO
