Juana Martin SS24 Couture Show Paris Fashion Week

Juana Martín, the Spanish designer from Cordoba, presents her collection “LA ROSÉE” on Monday January 22, 2024 in the official Spring-Summer 2024 Haute Couture calendar.

True to her origins, Juana Martín’s new collection is inspired by the Andalusian spring, the morning dew, the evening light, the fresh smell of flowers, their colors and late sunsets.

Spring is a wonderful source of inspiration for many artists, particularly in the history of art and painting. This year marks the 100th anniversary of Julio Romero de Torres’ famous painting

“La Prima”, in Cordoba.

An Andalusian springtime that, 100 years later, takes up residence in Paris through the designer’s creations for her Spring-Summer 2024 collection. Once again, Juana Martin takes a look at the Malaga of her heart. The collection pays homage to the wicker craftsmanship so deeply rooted in certain Andalusian towns, and which can be found in various forms in the collection.

 
Juana Martin

Brocades with sacred motifs, jewels worked in religious goldsmith’s art, wicker in different contexts, as well as embroidery and crystals evoking the morning dew are all elements that plunge us directly into the depths of Andalusian tradition. “Many garments seem to be sprinkled with dew, even the flowers,” says the designer. The collection reflects light, that typical Andalusian light that slips through the window bars, the light that kisses the face of a flamenco on festival days, the light that fills every narrow street. Pure light !

Juana Martin remains faithful to her favorite colors – black and white – this time flooded with the light of Andalusian spring. Fluid fabrics, lace, silver and other recycled materials bring to life the traditions of this era, such as Holy Week, fairs and the blossoming of flowers between the bars of balconies.

##

Learn More

@juanamartinoficial
juanamartin.es

With love,

FWO

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

House of Ikons Returns to London This September

House of iKons Fashion Week London returns on Saturday 19th September 2026 at the Leonardo Royal Tower Bridge London Hotel, bringing together an exciting...

Designer Spotlight: Tinarie Eans

Photos: Ramil Nakayama @ramil_nakayama For Tinarie Eans, fashion has always been about transformation. A fifth-generation artist and seamstress, she began designing her own clothing at...

Paris Haute Couture Week 2026: Arab Chic, Art and a New Era of Creative Recognition

Photos: Pro Production Paris – Something felt different this season. Yes, the gowns were still breathtaking. The craftsmanship — still mind-blowing. The settings — still...