Juana Martin Spring-Summer 26 “Presagio” Paris Haute Couture

Juana Martín presents Presagio during Haute Couture Week, a deeply symbolic collection that sets the Spanish horse as its central axis.

In this new proposal, the Córdoba-born designer explores the horse as an ancestral omen: an announcement of war, change, and journey, but also an emblem of triumph and victory.

The show will take place in Paris, the epicenter of haute couture, where Juana Martín continues to consolidate her creative dialogue, remaining faithful to an identity that moves between tradition, history, and modernity. Presagio unfolds as a powerful visual narrative, charged with tension and beauty, where each silhouette anticipates movement and destiny.

Throughout history, the horse has been a companion in conquest, a witness to conflict, and a symbol of power. In this collection, its anatomy and spirit are translated into sculptural volumes, lines that evoke dynamism, and noble materials that reinforce the idea of armor and skin. The garments construct a couture language in which form and meaning advance together, creating a narrative of resilience, elegance, and transformation.

Juana Martin

Presagio is a collection that speaks of transition and evolution. From uncertainty to triumph. From tension to balance. Each look is conceived as a sign, a signal of change and progress, reflecting a strong, poised, and serene woman who moves with determination toward her own destiny.

In this edition, Juana Martín once again surrounds herself with collaborators and artisans who are an essential part of the brand’s universe. Málaga de Moda renews its support, once again promoting the visibility of Andalusian talent on the international stage. This season, the Association of the Purebred Menorcan Horse joins the project, asserting the cultural and symbolic bond between the collection and the equestrian world.

The beauty team is led by Menchu Benítez in makeup and Maqueda 100% at the helm of hairstyling, shaping an aesthetic that extends the character and conceptual strength of the collection. ICON once again accompanies the designer as a regular collaborator, reinforcing the creative development of the project. Calzados Franjul signs the footwear for the show, bringing solidity, tradition, and character to each look. Loha Spain participates in the creation of leather pieces, enriching the collection with its artisanal expertise.

Following her debut in Paris in 2022 with Andalucía, Juana Martín reaffirms with Presagio her position as one of the most singular voices in Spanish fashion on the international stage. A collection that continues to trace an artistic and personal path, where fashion becomes simultaneously memory, symbol, and a vision of the future.

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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