Interview with Lubov Azria
(The following is a transcription of a live-streamed interview webcast here on Thursday, February 12, 2015.)
by Julia Zeldin (with Emy Kane)
A triumphant collection from BCBGMAXARIA reminds us that Max and Lubov Azria are masters of texture and color, as well as silhouette. And why they’ve created a global fashion empire that continues to surprise and delight.
According to the runway program, for Fall 2015, “BCBGMAXAZRIA RUNWAY journeys north from the vibrant city of Barcelona to the shores of the Baltic Sea. A visual feast of embroideries, textures and prints adorns the collection.”
We had the incredible opportunity to speak with the super-beautiful and charming Lubov Azria backstage. This is a transcription of the interview, live-streamed from backstage during Day 1 of New York Fashion Week.
Q: Thank you so much for giving me the opportunity to speak with you. I just wanted you to know we’re live-streaming this to our audience at FashionWeekOnline.com.
Oh, thank you for letting me know that! [laughs] No one actually ever tells me these things!
Q: You and Max have created a fashion empire over the past 25 years, congratulations! What’s the biggest change you’ve seen in the industry over the years?
I think just evolution: when you get to see trends go around every 7 years. I love that the ’70s trend is coming back this season and I’m always happy to see it return.
I love that the ’70s trend is coming back this season.
Q: In a recent interview with Elle magazine, you stated that Max is your “life mentor,” and that you’ve learned a lot from your relationship. What else do you think is a major factor in your success?
I think just loving what you do and knowing who you’re designing for; I love designing clothing that will make women feel beautiful!
I love designing clothing that will make women feel beautiful!
Q: What’s your favorite trend this season?
My favorite trends from this collection are all the beautiful outerwear that we’re doing; all the sweaters and capes with the boots. I think they pair very beautifully, in an effortless way.
Q: Is there anything you do to prepare for a show? Any rituals?
My team is so incredible, and they work so hard, that it’s great just to have them here! What I like to do with all the models beforehand is line them all up before they take off all the plastic on the runway and putting the lights on. I love taking it all in for a few minutes, because it’s 9 months of work for 10 minutes.
My team is so incredible, and they work so hard, that it’s great just to have them here! It’s 9 months of work for 10 minutes.
Q: What’s your favorite part of Fashion Week?
I’m looking forward to the Hervé Leger show after this! It’s a very “go go go” environment and the Hervé Leger team also worked really hard, so I’m looking forward to seeing the finished product. I’m also excited to go home and rest!
I’m also excited to go home and rest!
Thank you, Lubov Azria!
ORLANDO PITA USING TRESEMMÉ®
VAL GARLAND AND TEMPTU PRO TEAM
LAURENT VACHER, LABTONIC
BERNHARD LINK THEATRICAL
QUICK / CHANGE ARTISTRY
SOPHIA // DNA
SANNE // NYMM
DAHLIA // SUPREME
REBECCA M // SUPREME
DEIMANTE // ELITE
JADA // ELITE
CLEMENTINE // VNY
BARBARA C // NEXT
ISSA // MUSE
LAURA // VNY
REBECCA G // NEXT
ASTRID E // NEXT
ELISABETH // WILHELMINA
MANUELA // SOCIETY
KRISTINA // IMG
ALEX H // SOCIETY
STASHA // WOMEN
ANASTASIA // MC2
TAYLOR // IMG
IRINA // LIONS
YUMI // IMG
KELI // FORD
TAMI // ELITE
TAYA // NYMM
ALL SHOOK UP (LES PETROLES RMX)
ALL SHOOK UP (ALBUM VERSION)
BOTH WITH HELENA NOGUERRA WITH PERRY BLAKE