Icy Presents: Dynasty Showcase of Four Emerging Chinese Designers to Open Nyfw Women’s New Business Model Sells $100 Million in Sales
Represented by Agentry PR.
Chinese-based platform ICY will stage a runway show highlighting four emerging Chinese designers at Spring Studios. This showcase will be ICY’s second runway show in New York and will feature Leaf Xia, Eva Xu, HIUMAN, and Fengyi Tan, presenting their spring/summer 2020 collections.
Building off of the “ICY Presents: Palace” showcase held in Shanghai this past February, this collective is named “ICY Presents: Dynasty.” Each designer turned to a different historical Chinese dynasty for inspiration, choosing the period based on the epoch’s distinct artistic style. This stylistic decision was made to highlight traditional Asian culture with a modern update.
Photos: Dan Lecca
ICY Founder YingYing Gu launched the company in 2017 after finding that there was a demand in the Chinese market from people aged 20-35 to support emerging designers and wear the latest trends, however they could not afford the luxury price-point. With the help of investments from the FOSUN Fashion Group, who owns Lanvin and Wolford, and 36Kr Group, the project was made a reality.
The platform identifies designers, as of now all designers has hailed from China, but ICY is looking to expand with American and European designers within the next two years. ICY covers the entire cost of creating the collection, with the exception of the initial sample set and then ICY works with the designers to create a diffusion line. Akin to the publishing model, the designers receive payment based on sales of each item on the site with ICY maintaining the copyright in a joint venture with the designer. This collaborative process provides global recognition for the emerging brands while also creating a revenue stream to fund their main collections. The collections are then promoted through influencer and celebrity partnerships. The company profited over $100 million of business through sales directed from these partnerships within the first two years of business.
ICY Founder YingYing Gu is looking forward to the return to New York. “I find that New York Fashion Week is wonderfully diverse and welcoming towards emerging designers. We’re looking forward to presenting our collections and showcasing Chinese culture on an international platform! We’re hoping to attract new designers through the showcase to partner with our platform as well.”
ICY Global Designer Platform provides a one-stop service integrating manufacturing, marketing, and selling for independent global designers. The company partners with emerging designers to develop a collection that is sold on the platform through promotional campaigns by influencers and celebrities.
HIUMAN is a clothing brand founded by Hiuman Chau in 2014. After studying in Paris and working under John Galliano, Chau launched her own label. The collection draws inspiration from the natural surroundings that the designer encounters while traveling as well as the spirit of the Chinese literati paintings and traditional Oriental aesthetics. The brand combines the practicality for travel with the simplicity of Eastern clothing silhouettes for an independent and unrestrained urban modern man. HIUMAN will be debuting their womenswear collection for the first time at the ICY Presents: Dynasty showcase.
About Leaf Xia
Founded in 2015 by Parsons Graduate YiQi (Leaf) Xia, LEAF XIA is an advanced contemporary womenswear brand that is based between Shanghai and New York. The brand is designed for the independent, candid, and daring woman with an aesthetic that is spirited, youthful, artistic, and colorful, all at the same time. LEAF XIA showed her first official runway show at London Fashion Week in February 2016. Collaborations with other brands have been integral to her collections, including being the first Chinese designer to partner with the ice cream company Magnum (FW16) and Hello Kitty (FW19). The collection is available for purchase online at www.leafxiastudio.com.
About Fengyi Tan
Founded by Royal College of Art graduate, Fengyi Tan launched her eponymous collection in 2015. FENGYI TAN creates contemporary womenswear sporty looks using elastic materials. The collections replicate the interaction of space, movement, and body, drawing inspiration from contemporary dance choreography and modern art. FENGYI TAN explores the potentials of futurism in fashion through different media, including performance, installation, and film. For more information, please visit www.fengyitan.com.
About Eva Xu
In 2014, Eva Xu founded ALL COMES FROM NOTHING (ACFN). Prior to launching her own label, Xu studied at the Art Institute of Chicago with a MFA Degree and subsequently worked at Michael Kors and Ralph Lauren. Xu began ACFN out of the desire to create a more personal womenswear collection for creative lifestyles. Each piece yields to the individual, allowing her inner identity to shine. ACFN was chosen from over one thousand emerging brands and named ART WORLD UNIFORM in 2015. More information can be found at www.allcomesfromnothing.com.