How Models Maintain a Golden Glow Between Fashion Week Shows

Fashion Week can mean long days, constant outfit changes, bright lights, and very little time for beauty maintenance.

For models who want a warm, even complexion, finding the best self tanner can make maintaining their look much easier throughout a busy schedule. The real secret, however, is careful preparation and simple habits between shows.

Preparation Starts Before the First Show

Getting an even tan has a lot to do with what you do before the tanning product goes on. Models often exfoliate first to get rid of flaky or rough skin that can leave the color looking blotchy. Areas like the knees, elbows, and ankles usually need a little extra attention since they tend to be drier.

It also helps to shave or wax well before applying self tanner. Doing it right before tanning may leave the skin irritated or more sensitive than usual. Giving your skin some time to calm down can make the application easier and help the finished color look more even.

Moisture Helps Keep Color Looking Even

Fashion Week schedules can be demanding on the skin, especially when models move between air-conditioned venues, outdoor locations, and makeup chairs. Regular moisturizing helps prevent the dryness that can make an existing tan appear patchy. A lightweight body lotion can keep skin feeling comfortable without adding a heavy layer of product.

Models also pay special attention to naturally dry areas that tend to lose their smooth appearance first. Knees, elbows, hands, and ankles may need a little additional moisture throughout the week. Keeping these areas hydrated helps the overall color fade more evenly.

Small Touch-Ups Work Better Than Starting Over

A complete tanning application is not always practical between runway appearances. Instead, small touch-ups can refresh areas where color has faded because of washing, clothing friction, or repeated makeup removal. This approach saves time while helping the complexion remain consistent from one event to the next.

Choosing the best self tanner for touch-ups often comes down to control and ease of application. A product that builds gradually may be easier to manage when there is little room for mistakes. Applying a small amount also reduces the chance of creating noticeably darker patches.

Clothing Can Affect a Fresh Tan

Models go through a surprising number of outfit changes during Fashion Week. If self-tanner has been applied recently, tight clothing can rub against the skin and leave lighter spots or streaks behind. Waiting until the product is completely dry before getting dressed can prevent some of these problems.

Between shows and fittings, loose clothing is usually a safer option. Comfortable, lightweight fabrics are less likely to constantly rub against the skin and wear away the color. Once it is time for a fitting or runway appearance, models can change into whatever the look requires.

Showers Require a Gentle Approach

After a long day of fittings and runway shows, a hot shower might sound like the perfect way to unwind. The problem is that too much hot water can cause self-tanner to fade faster. A quick shower with warm water is a better choice when trying to hold on to the color.

It is also worth being gentle when drying off. Patting the skin with a towel causes less friction than rubbing it back and forth. Once the skin is dry, a little moisturizer can help prevent flaky patches and keep the tan looking even.

Backstage Makeup Can Complete the Look

A slightly uneven tan does not always mean more self tanner is needed. Backstage makeup artists often use bronzer to even out the color on visible areas like the arms, legs, shoulders, and chest. This can come in handy when an outfit suddenly exposes an area that has not received as much color.

Body makeup is another quick fix when there is not enough time to wait for self tanner to develop. Instead of making the skin much darker, it can be used to bring lighter areas closer to the surrounding color. Blending it carefully also helps the skin look even under runway lights and in photos.

Hydration Matters During a Busy Week

Models may spend hours moving between rehearsals, fittings, makeup appointments, interviews, and shows. Drinking enough water supports normal skin function and can help skin avoid looking dull during an exhausting schedule. Hydration cannot replace moisturizer, but both habits work well together.

Sleep also becomes valuable when schedules permit it because tired skin can look noticeably different under bright lights. Models may simplify their evening routines rather than experimenting with several unfamiliar products. Consistency can be especially useful when the skin is already dealing with heavy makeup and frequent cleansing.

Final Thoughts

Keeping a Fashion Week tan looking fresh takes more than applying color once and hoping it lasts. Finding the best self tanner can certainly help, but moisturizing and taking care of the skin between shows are just as important. A few simple habits can keep that golden glow looking even and natural throughout the week.

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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